September update – Tap into loyalty, smarter personalization and first-party data power

Bring your customer segments to life on TikTok

First-party data is your most powerful asset — and we’re making it easier than ever to put it to work across more channels. With TikTok now added to our collection of advertising integrations, you can seamlessly sync segments from Engage into TikTok. That means no manual uploads, no wasted spend, just smarter targeting and faster growth.

Key benefits:

• Push your Engage audiences into TikTok to sharpen targeting, keep messaging consistent, and maximize return on ad spend.
• Expand your reach by finding more people who resemble your best customers — so every euro spent brings you closer to high-value growth.

Stronger identification, sharper personalization

We’ve expanded how you can recognize and engage your customers online. With Soft-ID, now part of Voyado’s Contact ID framework, you gain more flexibility to connect browsing behavior with customer profiles — even before login.

Combined with new onsite targeting options based on contact ID, consents, loyalty status, points, vouchers, and promotions, you can show—or suppress—onsite messages with even greater precision. For example, tailor a popup only for members with enough points for a reward, or exclude those without an email opt-in. The result: more relevant experiences for your customers, and more effective personalization for you.

New workflow trigger: Back-in-stock subscription created

A fresh automation trigger is here—launch a workflow whenever a back in stock subscription is created and turn high intent into revenue. When a shopper subscribes to a back-in-stock alert, they’re raising their hand—right product, right now. This new trigger lets you automatically start a journey the moment that intent appears.

Send a branded confirmation to set expectations, capture style/size preferences to refine demand signals, and keep the relationship warm with timely nudges. If the item takes longer to return, offer look-alike alternatives, nearby store availability, or complementary product.

For retailers, that means fewer missed sales, better forecasting (you see interest before stock arrives), and a smoother experience end-to-end. You’ll convert more of the traffic you already have and reduce support questions like “When is this back in stock?”. Simply put, you create a smoother customer journey with less manual work – a true win-win!

Multi-market support for reward vouchers

Running a loyalty program across several markets should feel seamless — for you and your customers. With the latest addition to our multi-market capabilities, Engage lets you issue vouchers in each market’s local currency, all within the same environment. By configuring your marketing groups and working in the new Design Studio, you can set up a unified program structure while still delivering a localized experience that feels personal and relevant. The result: you can act globally while engaging customers locally.

Key benefits:

• Create a consistent loyalty program across markets
• Deliver vouchers in the right currency for each customer
• Simplify operations by removing manual adjustments

Easier, safer access to Onsite messaging — now directly in Engage

With Single Sign-On (SSO) powered by Auth0, you can access Onsite messaging the moment you log into Engage — no extra credentials needed. And once you’re in, you can configurate site settings, review performance, and manage users without switching platform — giving you faster setup, streamlined workflows, and greater efficiency.

These new releases not only strengthen security with centralized authentication but also makes life easier for IT and smoother for every user.