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September updates – Preparing for peak campaign season

November is closing in fast, and that means your biggest campaigns of the year are too. You need tools that help you strategize, gain insight, and take action as quickly as possible — a faster path through product discovery, a new segment built in a sentence instead of an afternoon, and a wallet pass that drives every action as effectively as your other channels. This update helps you get there.

28 September 2026

September Product Updates Feature Image

 

 

Segment audiences in a sentence

Building the right segment usually eats more time than it should. It demands technical know-how, familiarity with the underlying data model, and a fair bit of manual filter-stacking just to get to an audience you’re confident in. Multiply that by every campaign running in the run-up to Black Week, and segmentation becomes a bottleneck, not a strategy.

Now you can skip straight to the outcome: just describe your ideal audience in plain language. Voyado’s AI translates that intent into targeting criteria automatically, then lets you review, refine, and adjust the result conversationally — no data-model expertise required, no manual configuration. It’s the difference between fighting your CRM to find the right customers and simply telling it who you want to reach.

 

 

Turn every wallet pass into a direct path to action

The digital wallet has always been a strong channel. It’s always-on, always in the member’s pocket, with no app required. Now it works even harder for you. Interactive buttons turn every pass into a direct line to action: connect members straight to current campaigns, personalized offers and vouchers, loyalty benefits, your app or website, or their nearest store — all from the pass itself.

The real power is in the personalization: what each member sees and can act on is based on their individual loyalty tier, points balance, and voucher status. No app download required. No extra friction between a member noticing an offer and actually redeeming it.

Your brand is already sitting in their pocket. Now it has the tools to actively drive engagement, not just sit there waiting to be noticed — turning your wallet pass into a channel that performs as well as email or SMS, right when it matters most.

Find out more here: Go to Help Center

A cleaner product discovery experience

 

Product discovery has a fresh new look: cleaner surfaces, clearer type, and more breathing room to actually work in — not just look at. Under the hood, we’ve upgraded the app to Material Design 3, Google’s latest design system, which brings more consistent components, better accessibility, and a more modern feel across the board. Nothing you rely on day-to-day has moved. Your workflows, your data, your muscle memory — all exactly where you left them.

What’s changed is how much friction there is getting to them. This is deliberately just the first step. As catalogs grow into the hundreds of thousands of SKUs and campaigns stack up heading into peak, product discovery needs to scale with you — and that means a broader redesign focused on speed and simplicity is already underway. Consider this the foundation. There’s more to come, so stay tuned.

 

Developer doc, rebuilt

Finding answers just got easier — literally. Our product discovery developer and API documentation has been rebuilt from the ground up, with clearer structure, sharper search, and content that’s been audited for accuracy so what you read is what you get. Two ways to get answers faster: ask the built-in AI assistant directly in the docs, or connect the documentation to your own AI tools and query it from wherever your team already works.

Either way, the goal is the same — less time digging through pages to find the one line of config you need, more time actually building and shipping integrations. For technical teams working against a Black Week deadline, that difference in lookup time adds up fast.

 

A single calendar view for all send-outs

Black Week is fast approaching, and if you’ve run it before, you know the specific anxiety of trying to plan send-outs that complement each other instead of colliding — an SMS landing minutes after an email, a wallet push overlapping with both. The new calendar solves this with a single vantage point across every channel: email, SMS, and wallet, laid out together for the days and weeks ahead. You can see exactly what’s scheduled, where, and when.

That means spotting awkward clashes before they go out — not after a member complains about getting three messages in ten minutes — and making sure you’re engaging your customers, not spamming them. All without hours of manual cross-checking across separate calendars.