The digital wallet has always been a strong channel. It’s always-on, always in the member’s pocket, with no app required. Now it works even harder for you. Interactive buttons turn every pass into a direct line to action: connect members straight to current campaigns, personalized offers and vouchers, loyalty benefits, your app or website, or their nearest store — all from the pass itself.
The real power is in the personalization: what each member sees and can act on is based on their individual loyalty tier, points balance, and voucher status. No app download required. No extra friction between a member noticing an offer and actually redeeming it.
Your brand is already sitting in their pocket. Now it has the tools to actively drive engagement, not just sit there waiting to be noticed — turning your wallet pass into a channel that performs as well as email or SMS, right when it matters most.
Find out more here: Go to Help Center