Buckle up, and hold on, because this month we serve you AI in overload! Read about the latest features from Voyado here.
31 May 2024
Earlier this week we dropped the news about Bonnie, a new co-player here to help marketers and e-com managers master every task with increased efficiency and maximized results.
Bonnie AI lives in the backbone of our platform and serves AI assistance and predictions to the areas you need it the most. In short, Bonnie operates to help retailers within four areas; Guidance, Targeting, Creation, and Sales. Find out more here
At Voyado, we’ve been working with AI and machine learning for years, but with the launch of Bonnie, we’re releasing a bunch of new AI-powered features to help you maximize productivity and results. Here, we’ll give you a run-down of Bonnie’s latest AI capabilities.
Analyzing reports and finding valuable insights are two things that can be tricky and time-consuming. With Bonnie, it’s not. You now have someone to chat with and who supports you in handling those tasks.
Get help understanding your data and reports and be served with those oh-so-valuable insights. And if you’re unsure of what actions you should pursue, just ask and you’ll get help with that too!
Last month we launched Assisted targeting, a new cutting-edge targeting tool designed to elevate your marketing efforts. With Bonnie, you can tap into AI to effortlessly reach your dream crowd.
Product affinity targeting
With the new product affinity targeting, you can input an SKU, product category, or brand and Bonnie will automatically generate a target audience with a high probability of wanting that specific communication. This gives your product campaigns an optimized target audience automatically—a real win-win situation for you and your customers who will experience more relevant content.
Purchase personas
With the new Purchase personas in Assisted targeting, you’ll get your entire customer base analyzed and automatically segmented into groups based on purchase behavior so you can act with appropriate tactics for each group.
Do you find it hard to write creative SMS copy that creates engagement? No more! With the help of Bonnie, writing has never been easier. You can create engaging SMS content optimized for conversion in the blink of an eye.
Get your email subject lines to the point and increase open rates with AI-generated copy and automatic A/B testing. With this new feature, you can improve and test the performance of your email subject lines using suggestions from AI. This will not only speed up your productivity but also ensure that your email is optimized for an increased open rate.
Bonnie’s advanced machine translation makes it possible for local brands to scale effortlessly across markets.
Enhancing Elevate with AI-powered machine translation gives you more accurate product categorization and sharper interpretation of search queries. This improves the shopping experience across languages and optimizes your e-commerce for sales across markets.
Spoiler alert! We’re also excited to share that we’re delving into innovation in conversational shopping, exploring how Bonnie’s human-like perception of products and search intelligence can elevate the next era of shopping interfaces. Stay tuned for more updates on this one!
Want to know more about Bonnie AI? Find out more here ->
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
