
Introducing in-session personalization:

Most visitors to your site are anonymous and that’s been a blind spot for personalization.
Until now, personalization has mainly relied on historical data, meaning new shoppers have often experienced a more general version of your site. Relevant, but not always responsive to what’s happening in the moment. This is where in-session personalization comes in.
Real-time personalization is now live across search and product listings.
The moment a shopper interacts with your site—a click, a search, a product page visit—what they see next adjusts to reflect it. Not based on a segment they were placed in last month, but on what they’re doing right now.
For anonymous visitors, this means the site starts learning from the very first interaction and keeps adapting as they explore—creating a more relevant and engaging onsite experience from the start.
The result: faster discovery, more relevant experiences and more reasons to come back.
Learn more about in-session personalization.