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Curious About

Welcome to “Curious About” — the series where we geek out over everything from retail media to loyalty, personalization, and beyond, showing you how Voyado makes it all click.

In each episode, we unpack the why and how behind building stronger customer relationships — from powerful features in Voyado to practical tips and strategies. With insights from our product experts, customer success pros, and leading retailers, you’ll sharpen your skills, spark new ideas, and get inspired to level up your day-to-day work.

Whether you’re a CRM manager, e-commerce lead, or just curious, you’ll walk away smarter (and maybe a little more inspired).

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Latest episode

Building a Retail media strategy

In this episode, hosts Joacim and Björn are joined by Daniel Weilar and Sebastian Schröder from Bridge Media. The conversation revolves around the steps retailers must take when creating a Retail media strategy to ensure a successful rollout of a new advertising offering, who to involve in the organisation, and where to start.
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Episode 1

Understanding Retail Media: The basics and beyond

In this episode, our customer success extraordinaire Joacim Gerdbo and in-house Retail Media expert Björn Karlström unpack the essentials of retail media, what it is, and what is driving the wave of buzz surrounding it.
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Episode 2

Retail Media – Common term explained

In this episode, we go into the real basics and let our in-house Retail media expert, Björn Karlström, explain some of the most common terms used when working with Retail media.
This is a must-watch for anyone curious about retail media and wanting to enter the field without having a typical advertising or publishing background.
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Episode 3

Programmatic Retail Media in Europe

In this episode, hosts Joacim and Björn speak with industry expert Jens Bargmann about programmatic retail media and its effects on retail, the significance of first-party data, and the integration challenges within the programmatic ecosystem. Jens discusses best practices for retailers, the emergence of automation, and the future of self-service advertising.
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Episode 4

Building a Retail media strategy

In this episode, hosts Joacim and Björn are joined by Daniel Weilar and Sebastian Schröder from Bridge Media. The conversation revolves around the steps retailers must take when creating a Retail media strategy to ensure a successful rollout of a new advertising offering, who to involve in the organisation, and where to start.

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