Mikaela Clavel, Author at Voyado

Author

Mikaela Clavel

Head of Content

Heading up Content at Voyado, Mikaela leads everything from content strategy and brand storytelling to design and creative production. With a sharp eye for detail and a love for big ideas, she makes sure every piece of content not only looks great - but drives real impact across channels.

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Personalization

How to drive sales with E-commerce search personalization in 2025

Blutsgeschwister - Voyado

Marketing automation

Built for growth: Megabad’s long-term bet on CRM

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Trends & insights

Emerging Ecommerce Trends in 2025 Shaping the Future of Online Retail

Customer retention strategies for retail: 8 Ways to retain shoppers

Customer loyalty

Customer Retention Strategies: 8 Ways Retailers Can Retain Shoppers

Ecommerce Merchandising

E-commerce Merchandising: Strategies, Best Practices, and Examples for Growth

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Early birds win Black Week 2025: Here’s why

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Marketing automation

How Retailers Create Effective Marketing Automation Workflows

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How to effectively measure and use all your retail data

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Omnichannel engagement

Personalization in retail: How to scale engagement and drive conversions

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Marketing automation

E-Commerce Email Marketing Tactics for 2025 That Convert

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Customer loyalty

How Dormy Golf built one of Sweden’s best loyalty programs

Customer Loyalty and Revenue

Trends & insights

Customer loyalty and revenue: What the data says