Retail media playbook

Want to turn your traffic into a steady, high-margin revenue stream — while creating better shopping experiences? Retail media is the answer: it’s about monetizing your digital real estate, strengthening supplier relationships, and delivering relevant ads that actually help customers.

Inside the guide, you’ll find how to:

• Set up teams, tech and processes that scale without friction
• Launch high-impact ad formats like Sponsored Products
• Build offers that deepen supplier value and revenue
• Measure success and evolve faster with proven playbooks