10 Best Loyalty Program Management Software to Grow Omnichannel Retail in 2025

TL;DR

• Loyalty program management software is now a revenue driver, not just a points system.
• Omnichannel retailers use loyalty platforms to connect customer data, deliver personalized rewards, and retain customers.
• The best customer loyalty software balances ease of use with deep analytics.
• In 2025, loyalty management software must foster customer satisfaction, repeat purchases, and long-term retention.
• Voyado is the retail loyalty software built to increase customer loyalty and customer lifetime value across all channels.

Loyal customers are the heartbeat of every successful retailer. But in 2025, loyalty can’t rely on punch cards or generic rewards.

Shoppers expect a customer loyalty platform that recognizes their behavior, rewards them in real time, and connects seamlessly across e-commerce platforms, point of sale systems, and multiple channels.

The right loyalty program management software helps you manage loyalty programs, track key metrics, and reward customers with personalized interactions.

You’ll learn how the best customer loyalty software options retain customers, drive repeat purchases, and unlock higher customer lifetime value.

Let’s dive straight into the top 10 consumer loyalty platforms shaping retail in 2025 and how they could help your business create perfect loyalty programs that keep customers engaged.

The top loyalty program management software for omnichannel brands

1. Voyado

Quick summary:

Voyado is a customer loyalty platform built for retailers. It combines CRM, loyalty, and personalization in one solution.

• Designed for omnichannel brands that need to connect customer data across e-commerce, point of sale, and digital channels
• Makes it easy to deliver personalized rewards and automated loyalty campaigns
• Helps retailers grow customer lifetime value and improve customer satisfaction

Best for: Retailers in fashion, beauty, lifestyle, and consumer electonics that want a purpose-built loyalty program management system.

Key features:

• Customer loyalty management with unified profiles
• Personalized rewards and automated campaigns
• Analytics to track program performance and retention
• Seamlessly integrates with e-commerce platforms and POS systems
• Tools for customer loyalty and retention to increase repeat purchases

Why it matters: Voyado helps retailers increase customer loyalty by turning data into personalized experiences. It enables businesses to manage loyalty programs, foster relationships, and reward customers in ways that drive repeat business across all channels.

2. Salesforce Loyalty Management

Quick summary: Salesforce Loyalty Management is part of Salesforce Customer 360, allowing brands to connect loyalty with broader customer relationship management.

Best for: Large retailers already using Salesforce CRM.

Key features:

• Tiered loyalty programs and flexible reward management
• Real-time personalization based on customer behavior
• Integrated analytics for customer retention and program performance

Why it matters: It enables global brands to retain customers at scale while aligning loyalty with CRM data and engagement.

3. Antavo

Quick summary: Antavo is a loyalty management platform focused on gamification, engagement mechanics, and flexible tiers.

Best for: Retailers seeking to incentivize customers with experiences beyond discounts.

Key features:

• Tiered loyalty members system with loyalty status tracking
• Gamified challenges, badges, and digital loyalty cards
• Integrations with multiple channels and e-commerce platforms

Why it matters: Antavo keeps customers engaged through creative loyalty campaigns that foster long-term relationships.

4. Talon.One

Quick summary: Talon.One is a rules-based promotion and loyalty program software for enterprises.

Best for: Brands that need advanced promotion and reward management.

Key features:

• Build personalized rewards and loyalty campaigns
• Create referral programs to incentivize customers
• Track customer interactions and key metrics in real time

Why it matters: Talon.One gives retailers flexibility to reward customers in ways that increase retention and repeat purchases.

5. Brierley

Quick summary: Brierley is a long-standing customer loyalty software provider with both technology and consulting expertise.

Best for: Enterprise retailers running large-scale global customer loyalty programs.

Key features:

• End-to-end loyalty program software and strategy support
• Personalized interactions and omnichannel loyalty campaigns
• Advanced analytics to optimize program performance

Why it matters: Brierley combines software and expertise to help businesses create effective loyalty programs worldwide.

6. Comarch Loyalty

Quick summary: Comarch Loyalty is a European loyalty program management system widely used by enterprise retailers.

Best for: Retailers seeking robust loyalty software with a strong European presence.

Key features:

• Multi-language and multi-currency loyalty platform
• Mobile wallet and digital stamp cards
• Detailed pricing information and flexible program design

Why it matters: Comarch helps businesses retain customers across regions with loyalty solutions tailored to local consumer behavior.

7. SAP Emarsys Loyalty

Quick summary: SAP Emarsys Loyalty is built into the Emarsys omnichannel engagement platform, part of SAP’s CX suite.

Best for: Retailers already invested in SAP systems.

Key features:

• Omnichannel customer loyalty and retention tools
• Automated rewards and personalized interactions
• Integration with CRM, POS, and e-commerce platforms

Why it matters: SAP Emarsys helps retailers increase customer retention by unifying customer data with loyalty campaigns.

8. Oracle CrowdTwist

Quick summary: Oracle CrowdTwist is an enterprise-grade loyalty program management system within Oracle CX.

Best for: Global brands with complex loyalty needs.

Key features:

• Loyalty points and point balance tracking
• Multi-channel engagement, including push notifications and sms marketing
• Analytics to measure program performance and ROI

Why it matters: Oracle enables businesses to manage unlimited customers and transactions while retaining flexibility in how they reward customers.

9. Annex Cloud

Quick summary: Annex Cloud combines loyalty program management software with referral and advocacy tools.

Best for: Retailers that want to link loyalty with social proof and customer referrals.

Key features:

• Referral programs and social media integration
• Personalized rewards and loyalty campaigns
• Digital loyalty cards and mobile wallet options

Why it matters: Annex Cloud increases customer loyalty by rewarding customers while amplifying engagement through advocacy.

10. SessionM (Mastercard)

Quick summary: SessionM is Mastercard’s loyalty management software focused on customer data-driven engagement.

Best for: Retailers that want loyalty software tied closely to customer behavior and preferences.

Key features:

• Real-time customer interactions and automated rewards
• Points, tiers, and experiential rewards programs
• Analytics to understand customer preferences and consumer behavior

Why it matters: SessionM helps businesses drive loyalty by using data to create personalized interactions that retain customers and increase customer satisfaction.

These ten loyalty program management software options show how retailers like yours can reward customers, keep loyalty members engaged, and build repeat business across every channel.

Next, you’ll see why loyalty management is critical for your business in 2025. With the right retail loyalty platform, you can increase customer retention, strengthen relationships, and unlock long-term growth.

Why loyalty program management software is essential in 2025

Customer loyalty is more than a way to reward shoppers.

It is a driver of growth. With acquisition costs climbing, loyalty management software helps you retain customers, build stronger relationships, and improve the return on your marketing spend.

Shoppers in 2025 expect programs that feel personal and consistent. They want rewards that match their behavior and experiences that follow them across e-commerce, mobile, and in-store.

A retail loyalty platform connects customer data so you can deliver on those expectations while also driving measurable results.

The trends shaping loyalty this year highlight both customer and business benefits:

• Retention over acquisition: Loyal customers spend more, return more often, and are more profitable than new ones.
• Omnichannel expectations: Programs that connect across channels show why omnichannel is important for increasing conversion and average order value.
• AI and automation: Smarter personalization makes loyalty campaigns more effective and cost-efficient.
• Gamification and engagement: Tiers, challenges, and rewards keep members active and improve program performance.

With the right customer loyalty management in place, you not only keep customers engaged but also increase customer retention, customer lifetime value, and long-term growth.

The right loyalty program management software doesn’t just give you happy customers. It helps you retain them longer, increase their lifetime value, and see a clear return on your investment.

But how do you choose the right solution for your business?

What to look for in a loyalty program management system

Choosing the right loyalty software is about more than features. The platform you pick has to fit your business needs and deliver clear ROI.

Look for a loyalty management system that connects customer data, supports multiple channels, and gives you the tools to track program performance.

Here are the essential features:

• Omnichannel capabilities: Your customers shop across channels, so your loyalty platform must keep experiences consistent. Explore the best omnichannel customer experience platforms to see how leading retailers deliver this in practice.
• Personalization: Tools that adapt to customer preferences and create personalized rewards increase engagement and retention.
• Analytics and reporting: Tracking key metrics helps you prove ROI and improve campaigns.
• Integrated communication: Email, SMS, push messages, and app notifications should be built in to engage customers.
• Scalability: The system should support unlimited customers, loyalty members, and transactions as your program grows.
• Retention focus: A platform that prioritizes customer loyalty and retention will help you keep your best customers while reducing churn.

The right customer loyalty platform does more than manage points. It gives you the tools to increase customer retention, reward customers effectively, and create loyalty campaigns that support long-term growth.

Choosing the right loyalty management platform is only part of the equation.

You may encounter challenges along the way, but here’s how having the right solution can solve them.

The biggest loyalty challenges and how software solves them

Even the strongest retailers struggle to keep loyalty programs effective.

Challenges like data silos, low engagement, and proving ROI often hold programs back. The right loyalty program management system, like Voyado, can help you overcome these barriers.

By learning from how other retailers use customer loyalty software, you can see what works in practice and what kind of results to expect.

Here are the common pain points and how leading retailers have solved them:

• Data silos: Customer information scattered across systems makes it hard to deliver consistent experiences. Samsøe Samsøe used Voyado to centralize their data and automate journeys, leading to a 24.6% increase in average purchases.
• Low engagement: Generic rewards leave members inactive. POWER A/S tackled this by introducing gamified flows in Voyado, achieving a 300% increase in engagement and stronger long-term retention.
• Loyalty fatigue: Programs can feel stale if not updated. LAKRIDS BY BÜLOW refreshed their loyalty approach with Voyado automation and QR identification. Nearly 50% of in-store customers now identify as loyalty members, with basket size up 4.7%.
• Measuring ROI: Leadership wants proof that loyalty drives results. Apohem demonstrates this with Voyado: 60% of their orders now come from members, with 15% higher average order value than non-members.
• Scaling globally: Expanding into new markets adds complexity with currencies, languages, and preferences. A flexible loyalty management platform supports unlimited customers and transactions, so growth does not stall.

When you understand the benefits of a loyalty program, it becomes clear that investing in the right retail loyalty software is not only about rewarding customers but also about driving revenue, improving satisfaction, and creating lasting relationships.

Final thoughts: Your next steps in loyalty management

The right loyalty program management software does more than reward customers. It helps you retain them, grow their lifetime value, and prove the ROI of your loyalty campaigns.

You’ve seen how leading retailers use loyalty management platforms to solve challenges, engage customers, and drive measurable results. Now it’s time to decide what this means for your business.

Here are three steps to guide your next move:

1. Audit your current program: Review your loyalty status, program performance, and customer satisfaction metrics to identify gaps.
2. Define your business needs: Decide if you need features like personalized rewards, gamification, or seamless integration with e-commerce platforms and POS systems.
3. Evaluate your options: Compare retail loyalty program software side by side and choose a customer loyalty management system that can scale with your growth.

If you are ready to see how a platform built for retailers can help you retain customers, grow revenue, and create loyalty programs that last, book a Voyado demo.