We are launching: Voyado Retail Media

June update – unboxing Retail media

Early this June, we’re excited to introduce a more innovative, smoother way to turn your e-commerce site into a powerful performance channel. Say hello to Voyado’s integrated retail media solution: built to help you boost revenue, elevate the customer experience, and make ad management feel like a breeze.

Let’s go!

2 June 2025

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Hello, easy integrated Retail media

We are pleased to introduce a retail media solution with a single goal in mind: to make it easy for you to succeed in retail media. Here’s how we’re doing it:

Programmatic automation
Every ad placement is auctioned in real time to the highest bidder. You earn more — no heavy lifting required.

Self-service or fully managed? You decide.
Get access to and enjoy a sleek interface for campaign management. Run it in-house or let your suppliers take the wheel — full flexibility, zero friction.

No coding required
The solution comes pre-integrated into Voyado Elevate’s product intelligence, ensuring ad placements feel native, relevant, and completely non-intrusive.

Sponsored products

After months of building, testing, and collaborating with our brilliant pilot customers, we’re thrilled to unveil Sponsored Products — the star in our new Retail Media solution.

This isn’t just an ad format or a simple boost of some products. It’s your ticket to turning your e-commerce site into a high-performing media channel — unlocking new revenue streams without compromising the shopping experience.

Why Sponsored Products?
Sponsored Products help retailers and suppliers rise above the noise by placing relevant ads right where they matter most — in front of ready-to-buy customers. Think of it as prime digital shelf space with real influence.

And these aren’t your average banner ads. They’re:

Seamlessly woven into product listings
Performance-backed show exactly how they’re driving conversions.

Whether someone’s browsing sneakers or hunting down the perfect espresso machine, Sponsored Products show up where buying decisions are made.

Flexible and unified multi-market loyalty

We are proud to introduce a smooth way to capture points based on local currency. The perfect process for any retail running loyalty programs across multiple markets.

With local points, you can now tailor your point earnings to reflect local price levels, making your program more transparent, predictable, and flexible—without adding operational complexity.

Key benefits at a glance:

  • Market-specific logic: Define how points are earned based on local prices—ensuring relevance across all regions.
  • Built-in currency conversion: Use the integrated calculator to manage earning rules in different currencies with ease.
  • Centralized control: Scale your program with confidence—set market-level earning rates without duplicating logic or effort.

This functionality is a valuable addition to our ongoing journey of building a loyalty program management solution tailored for modern, multi-market retail—simplified, streamlined, and built to scale.

More flexibility. Less confusion. Greater engagement.

We’ve just introduced Extended Expiry Rules in Engage, giving retailers a more innovative way to manage point expiration based on customer activity. You can now set points to expire if a customer hasn’t earned any new points within a set period – like six months or a year.

Why does it matter?

This feature is designed to foster regular engagement with your brand. By encouraging customers to stay active and earn points before the expiry period, it ensures they remain connected to your loyalty program. At the same time, it offers clear communication around point expiry, reducing confusion and creating a transparent experience for both customers and your brand.

 

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