Head of Growth

Author

Fredrik Selander

Head of Growth

Heading up Growth at Voyado, Fredrik leads all things Digital Marketing - from web and performance to SEO, analytics, and marketing automation. With a data-driven mindset and a focus on impact, he drives scalable growth across the full digital funnel.

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Retail media strategy: Steps, tools, and examples

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Customer loyalty

How to Increase Customer Loyalty With Data-Driven Personalization

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Omnichannel engagement

Personalization in Retail: How to Scale Engagement and Drive Conversions

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Software comparisons

Best CRM Software for Retail | 2025 Platform Comparison

Rating and reviews with Voyado

Software comparisons

Top Klaviyo Competitors for Retail Growth in 2025

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E-Commerce Email Marketing Tactics for 2025 That Convert

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Customer loyalty

How to reduce customer returns (without hurting the experience)