With Voyado’s customer experience platform, we help retailers create smooth customer journeys that drive change. By encouraging new ways of working and focusing on every touchpoint influencing consumer choices, we make it easier for retailers to guide customers toward making good decisions that last beyond the first purchase.
12 March 2024
We are proud to introduce features that create world-class experiences and are the perfect fit for retailers looking to help consumers make more sustainable choices.
Introducing Challenges—your way to gamify any interaction and build engaging experiences. Create journeys with checkpoints and reward any behavior based on healthy decisions, sustainable choices, posting on social media, or engaging in product reviews.
Define the steps your customers should take along their journey. Fill it with fun actions, driving, and rewarding behavior. Each checkpoint leads them on a quest to conquer the challenge.
We are introducing Interactions when setting up review flows. It makes it easy to capture any customer interaction in reviews and can be used to trigger automation flows to create fantastic customer journeys.
Consumer-sourced product reviews are fantastic for retailers to help customers gain insights about products. Reviews can be much more than asking for a rating.
With Interactions, your data becomes actionable in segmentation and personalization.
With Interactions, retailers can capture and leverage all the interactions in your pre-loved program, beyond the transactions themselves, to create and trigger engaging flows and journeys.
Use the full capabilities of Voyado Engage to ace your customer engagements.
Many retailers see an opportunity to help customers trade in their previous purchases when they want to buy new products. It may be the ability to hand in a used camera as value when purchasing a new one or selling previous seasons’ fashion pieces. Retailers can set up the process themselves or work with a partner.
More about loyalty and retention ➡
Easy access to relevant product information is critical for customers looking to make sustainable choices when deciding which product to buy. And also when they want to understand how to use or care for a previously purchased product. It all starts with having a great search experience for shoppers, enabling them to find exactly what they want. With Voyado Elevate, the AI-powered product discovery engine with personalized site search, that’s an easy task. In fact, some of our customers are seeing an incredible 15% increase in conversions after implementation.
For products where consumers rely more heavily on looking for a specific product with a model ID, like electronics or appliances, we are introducing improved model ID search and auto-complete. This makes it easier for shoppers to locate a product or a range of products, even with only a partial Model ID. You don’t have to enrich the data in custom fields as a retailer.
Products you have in your stores today may not be there tomorrow; the models might go out of season or sell out, and therefore no longer be promoted. But—customers who have already bought the product may still want to be able to access the product page with all the valuable use and care information.
With some thinking ahead, you can have a strategy where certain products get filtered out from being displayed in search results but still be available if you have the URL. Voyado Elevate provides the option of using a filter restriction across your site, letting you restrict products that are no longer being sold.
This ensures a customer can still access the product page and get relevant information if the URL was included in the order confirmation, receipt, or product care mail.
Back in stock is a fantastic way to manage demand by letting you create engagement and a slight urgency around popular products. Also, you can cleverly set up Back-in-stock flows if you offer rental services for some of your products, or if you sell pre-loved products.
When there is uncertainty about the demand for a product, and there is a risk of overstocking which ends up with unsold products that you need to manage, Back-in-stock can be a great tool.
With the new Back-in-stock automation, you can capture those who have shown interest in the product and automatically win back the opportunities by keeping them informed when the stock level increases. Set it up to be delivered either as a top-of-mind SMS or an email.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
