Your guide on how to nudge consumers toward more sustainable choices. Get started today! .

Voyado introduces gamification features that drive sustainable behaviors

With Voyado’s customer experience platform, we help retailers create smooth customer journeys that drive change. By encouraging new ways of working and focusing on every touchpoint influencing consumer choices, we make it easier for retailers to guide customers toward making good decisions that last beyond the first purchase.

12 March 2024

Blogpost featuredimg

We are proud to introduce features that create world-class experiences and are the perfect fit for retailers looking to help consumers make more sustainable choices.

Build community and engagement with Challenge

Introducing Challenges—your way to gamify any interaction and build engaging experiences. Create journeys with checkpoints and reward any behavior based on healthy decisions, sustainable choices, posting on social media, or engaging in product reviews.

Create immersive journeys and track more interactions

Define the steps your customers should take along their journey. Fill it with fun actions, driving, and rewarding behavior. Each checkpoint leads them on a quest to conquer the challenge.

Set up a review automation
  • For every ten reviews done, award your customers with a discount or reward
Encourage sustainable behavior
  • After five repairs, you donate 10% of the next purchase
Trigger a healthier lifestyle
  • Document every 10K run
  • For ten runs—get a free pair of running socks
  • Complete 100 runs—get a free consultation

Leverage product reviews to engage and capture interactions

We are introducing Interactions when setting up review flows. It makes it easy to capture any customer interaction in reviews and can be used to trigger automation flows to create fantastic customer journeys.

Consumer-sourced product reviews are fantastic for retailers to help customers gain insights about products. Reviews can be much more than asking for a rating.

With Interactions, your data becomes actionable in segmentation and personalization.

  • Create smart segments and target audiences based on their engagement
  • Activate your audience by sharing reviews through all channels
  • Create personalized automation flows that drive engagement and conversion

Pre-loved products customer journeys

With Interactions, retailers can capture and leverage all the interactions in your pre-loved program, beyond the transactions themselves, to create and trigger engaging flows and journeys.

Use the full capabilities of Voyado Engage to ace your customer engagements.

  • Make data available and train store and support staff to act
  • Send relevant and targeted emails and SMS
  • Use for more intelligent bidding in online ads

Many retailers see an opportunity to help customers trade in their previous purchases when they want to buy new products. It may be the ability to hand in a used camera as value when purchasing a new one or selling previous seasons’ fashion pieces. Retailers can set up the process themselves or work with a partner.

More about loyalty and retention ➡

 

Sustainable choices start with easy access to information

Easy access to relevant product information is critical for customers looking to make sustainable choices when deciding which product to buy. And also when they want to understand how to use or care for a previously purchased product. It all starts with having a great search experience for shoppers, enabling them to find exactly what they want. With Voyado Elevate, the AI-powered product discovery engine with personalized site search, that’s an easy task. In fact, some of our customers are seeing an incredible 15% increase in conversions after implementation.

Improved search and autocomplete with Model ID

Introducing: Improved search and autocomplete with Model ID

For products where consumers rely more heavily on looking for a specific product with a model ID, like electronics or appliances, we are introducing improved model ID search and auto-complete. This makes it easier for shoppers to locate a product or a range of products, even with only a partial Model ID. You don’t have to enrich the data in custom fields as a retailer.

More about site search ➡

Clever filter restrictions

Products you have in your stores today may not be there tomorrow; the models might go out of season or sell out, and therefore no longer be promoted. But—customers who have already bought the product may still want to be able to access the product page with all the valuable use and care information.

With some thinking ahead, you can have a strategy where certain products get filtered out from being displayed in search results but still be available if you have the URL. Voyado Elevate provides the option of using a filter restriction across your site, letting you restrict products that are no longer being sold.

This ensures a customer can still access the product page and get relevant information if the URL was included in the order confirmation, receipt, or product care mail.

Introducing Back-in-stock automation

Back in stock is a fantastic way to manage demand by letting you create engagement and a slight urgency around popular products. Also, you can cleverly set up Back-in-stock flows if you offer rental services for some of your products, or if you sell pre-loved products.

Avoid overstocking

When there is uncertainty about the demand for a product, and there is a risk of overstocking which ends up with unsold products that you need to manage, Back-in-stock can be a great tool.

  • Start with a smaller stock of new products
  • Test the demand and the market first

With the new Back-in-stock automation, you can capture those who have shown interest in the product and automatically win back the opportunities by keeping them informed when the stock level increases. Set it up to be delivered either as a top-of-mind SMS or an email.

More about sustainability  ➡

Voyado_shape-half-wpbg-coralcherry1 Voyado_shape-half-wpbg-coralcherry1

Keep up with the latest product updates from Voyado  👉

Get the latest news to your inbox.

More product updates

Feb 24 (1)
Breaking down barriers with short and to-the-point SMS messages
In the fast-paced world of retail, staying connected with customers is more crucial than ever. Retailers are constantly exploring new avenues to enhance customer experience and drive sales. One powerful tool that has been around for a while but still not used by all is text messages sent as SMS. SMS offers retailers the ability to communicate with customers in real time. SMS marketing is invaluable in reaching consumers looking for instant gratification. Retailers can reach their customers directly and promptly, whether it’s flash sales, limited-time offers, or order updates. This immediacy helps break down communication barriers and create a sense of connection.
In the fast-paced world of retail, staying connected with customers is more crucial than ever. Retailers are constantly exploring new avenues to enhance customer experience and drive sales. One powerful tool that has been around for a while but still not used by all is text messages sent as SMS. SMS offers retailers the ability to communicate with customers in real time. SMS marketing is invaluable in reaching consumers looking for instant gratification. Retailers can reach their customers directly and promptly, whether it’s flash sales, limited-time offers, or order updates. This immediacy helps break down communication barriers and create a sense of connection.
Read more
November 23
Bring your shoppers back!
In a perfect world, every person that visit your site is converted into a paying customer. But truthfully, many visitors abandon mid-browse because their unable to take a decision on the spot. We’re now launching smart tools designed to nudge visitors and casual browsers back to your site after their initial browsing session. With these tools, you'll have the power to recapture potential revenue that might otherwise slip away unnoticed.
In a perfect world, every person that visit your site is converted into a paying customer. But truthfully, many visitors abandon mid-browse because their unable to take a decision on the spot. We’re now launching smart tools designed to nudge visitors and casual browsers back to your site after their initial browsing session. With these tools, you'll have the power to recapture potential revenue that might otherwise slip away unnoticed.
Read more
Elevate_October 23
Optimize for visitors who need several visits to convert
Consumers often need several visits to the site before deciding on a purchase, sometimes using more than one device. This is true for many purchases but increases as the prices of the product increase. To create a seamless experience and help visitors resume their shopping journeys later or when switching devices–you don’t want them to have to remember what products they most recently viewed or searched for.
Consumers often need several visits to the site before deciding on a purchase, sometimes using more than one device. This is true for many purchases but increases as the prices of the product increase. To create a seamless experience and help visitors resume their shopping journeys later or when switching devices–you don’t want them to have to remember what products they most recently viewed or searched for.
Read more