Love Generation 2026: Watch all the sessions →
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Reviews that belong in your CRM. Not alongside it.

Every review your customers write is a signal about the product, their experience, what they’re likely to do next. With Ratings & Reviews built natively into Voyado, those signals flow directly into customer profiles, marketing automation flows, and your product pages.

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Social proof that converts across markets

Shoppers on a product page are seconds away from bouncing or buying.

Visible, credible, and easy to read reviews are what tips the balance. Voyado displays reviews with everything that builds trust: verified buyer badges, star ratings, highlighted top reviews, and AI-generated summaries that distill dozens of reviews into a clear signal.

Verified buyer badge

Reviews from confirmed purchasers carry weight. Verified reviews reduce skepticism and increase conversion more than anonymous ones.

AI review summaries

Shoppers don’t always have time to read twenty reviews. An AI-generated summary gives them the gist in one sentence so they make faster, more confident decisions.

Translated reviews

Reviews are automatically translated for display, so your review volume compounds across markets rather than staying locked in one language.

More reviews, collected inside the flows you're already running
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More reviews, collected inside the flows you're already running

Review volume is a compounding asset. More reviews make your product pages more credible, your search rankings stronger, and your AI summaries more accurate. But collecting reviews through a separate tool means separate flows, separate triggers, and lower response rates.

With Voyado, review requests are part of your existing marketing automation. They go out at the right moment (after delivery, after a loyalty milestone, as part of a post-purchase journey) triggered automatically, from the same system managing the rest of your customer communication.

Automated post-purchase requests

Ask for reviews at the moment customers are most likely to respond: right after a positive buying experience.

Personalized review emails

Requests include product details pulled directly from the purchase record, so the ask feels relevant rather than generic.

On-site collection

Capture reviews where shoppers already are, with no redirect or separate platform involved.

Control without the manual workload
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Control without the manual workload

Every retailer needs confidence that the reviews on their site are appropriate, accurate, and brand-safe. But manual moderation at scale is slow and expensive. Voyado’s moderation uses AI to handle the volume by auto-approving clearly legitimate reviews and flagging edge cases for your team to review. The result: faster publishing, less manual time, and more reviews live on your site.

AI-assisted moderation

The majority of reviews are approved automatically. Your team only sees the ones that need a human call.

Moderation dashboard

Full visibility into review status, flagged content, and publishing history in one place.

Review comments

Respond to reviews directly inside Voyado, so every piece of customer feedback gets a follow-up.

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Review performance connected to the rest of your data

Review analytics shouldn’t sit in a separate dashboard you check occasionally. Inside Voyado, you can see rating distribution, review volume by product, and sentiment trends alongside your customer and campaign data. That means you can connect a spike in negative reviews to a specific product launch, identify which catalog segments are underpowered on social proof, and brief your merchandising team with actual data rather than gut feel.

Rating distribution and coverage

See which products are well-covered and which have gaps that could be costing you conversions.

Product-level sentiment

Identify your top-rated and lowest-rated products, and make decisions about content, promotions, and assortment accordingly.

Actionable insights for merchandising

When your product pages and your customer data share a system, the dots connect.

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"A key strength for us is that Ratings & Reviews are connected with our other CRM-related data, making it easier for us to communicate more relevantly with our customers."

Frank Jonassen, IT Manager at Megaflis

 

A solution no standalone tool can match

Review data in Voyado isn’t just content for a product page, it’s a data point in a customer profile. That means you can filter your customer base by review behavior, use review events to trigger automation flows, and connect reviews directly to the loyalty and gamification mechanics you already have running.

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Reviews as automation triggers
Set review events as entry points in your marketing flows. A completed review triggers a thank-you. A low rating triggers a personal outreach within hours. You define the logic once and Voyado handles the rest.
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Reviews connected to loyalty
Link review submission to your existing challenges, points programs, and promotions. Reward customers for sharing feedback, not just for buying. This drives review volume and strengthens loyalty at the same time.
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Filter and segment on review data
Identify your most vocal advocates and treat them differently. Invite them to exclusive events, early access programs, or referral campaigns. Or find customers who had a poor experience and haven't returned, and build a targeted win-back flow.
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Reviews in email and SMS campaigns
Pull your best reviews into email, SMS and RCS campaign content without exporting anything. Use real customer language in your seasonal pushes, product launches, and personalized recommendations.

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