Many retail media tools sit next to your site and need an integration project to work with it. Voyado runs inside search, browse and recommendations, on your own customer and loyalty data, and goes live in weeks. Out of the box with Voyado Product Discovery.
Sponsored products appear in search results and category listings, and as sponsored recommendations. They use the same product data and shopper context as your organic results.
Audiences come from your own purchase, behavior and loyalty data, with no third-party cookies. Voyado Customer Engagement runs on the same customer data.
You set inventory, pricing and data use. Suppliers set up and run their own campaigns, so your team isn’t booking placements by hand.
Run campaigns across your channels from one interface, and see what each one led to.
Im Retail Media Playbook erfährst du, wie du deinen Website-Traffic in einen kontinuierlichen, margenstarken Umsatzkanal verwandelst und gleichzeitig ein besseres Einkaufserlebnis schaffst.
„Wir sehen großes Potenzial darin, unsere Retail-Media-Initiative auszubauen. Die Lösung von Voyado gibt uns eine Plattform, die sowohl stark als auch einfach umzusetzen ist. So können wir mehr Wert für uns und unsere Markenpartner schaffen. Am Ende geht es darum, dass es für unsere Kunden relevant ist – damit sie ein besseres, persönlicheres Erlebnis auf ahlens.se haben.“
Linnéa Mårtensson, Retail Media & Partner Manager bei Åhléns
Retail media from Voyado lets retailers sell ad space on their own channels to suppliers and brands. Sponsored products run inside search, category listings and recommendations, and are targeted with the retailer’s first-party data. Suppliers run their own campaigns. The retailer controls inventory, pricing and data use.
Voyado runs retail media inside search, browse and recommendations, and targets with the retailer’s own customer and loyalty data. Many alternatives are standalone ad tools that need integration, advertiser networks that bring their own data, or in-house builds that need engineering time.
No development project is needed. Retail media is part of the same software that runs search, browse and recommendations, so there are no extra integrations to build. You can be up and running within weeks.
Book a walkthrough with a member of our team to talk through your current set up, challenges and the additional value Voyado can drive for your business.
Unsere Experten freuen sich darauf, darüber zu sprechen, wie Retail Media eine ungenutzte Einnahmequelle erschließen kann.
