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About us - hero Footermobile
Our mission

Setting retailers up for success in the AI era of commerce

95% of retailers aren’t set up to succeed in the AI era of commerce. Shoppers now use AI to discover, compare and buy. Retail teams work in Slack and AI assistants, not closed systems. Both depend on your data, and without context and guardrails, risk grows faster than impact. We unify your data into the context retail runs on.

Built for European retailers – shaping how we handle data, markets, and compliance

Privacy and compliance by default
GDPR and European data regulations are built in from the start.
Built for European complexity
Native support for multiple markets, languages, currencies, and assortments.
Lower regulatory risk
Built and operated under European rules, so fewer surprises as regulations change.

You’ll find us in London, Amsterdam, Munich and across Sweden

How we work

We're in it together

Customer first

If it doesn’t work for our customers, it doesn’t work. We listen, care and go the extra mile.

No solo acts

Success is a team sport. We share the challenge and lift each other.

It's personal

We’ve got each other’s backs and show a lot of heart when it counts

What if it works..?

We see opportunities instead of obstacles, because you miss 100% of the shots you don’t take

Play to win

Every contribution counts. We bring our A-game, every time.

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Join us

Come help retailers win in the AI era

Engineers, product builders, marketers, sellers, and everyone who keeps us running work together on one mission: helping retailers succeed in the AI era of commerce. We’re hiring across our offices.

Valued at 3.5 billion SEK in June 2025

Voyado is backed by

Viking Global

Viking is a global investment firm with a long-term, fundamental, research-intensive investment approach. Viking manages over $50 billion of capital across public and private investments. ​

Verdane

Verdane is a Northern European specialist growth equity investment firm. They partner with tech-enabled businesses with a strong track record in the software sector. ​

Novax

Novax is a Swedish investment company and a subsidiary of Axel Johnson AB. They focus on long-term partnerships with growth companies, aiming to build successful enterprises.

eEquity

eEquity is a Nordic private equity firm investing in fast-growing, digitally enabled businesses across the Nordics and Northern Europe.

H&M Group

H&M Group focuses on strategic investments that align with the group’s mission to utilize advanced technology for enhancing customer experiences.

FAQ

What is Voyado?

Voyado is the agentic OS for retail. AI is only as good as what it knows about the business, so Voyado brings customer, product, order, and behavioral data together in one connected system, creating the context retail runs on. With retail intelligence and agentic reasoning on top, AI agents use that single source of truth to make informed decisions and act across the full customer journey.

What products does Voyado offer?

Voyado offers two products that run together in the agentic OS for retail: Product Discovery and Customer Engagement. Product Discovery is Voyado’s search, browse, and recommendations engine for retail, ranking products and content by shopper intent, context, and business goals. Customer Engagement is Voyado’s customer data and engagement platform for retail, bringing loyalty, marketing automation and channels such as email, SMS, app push and digital wallet together around one view of the customer. Both draw on the same connected data, so nothing resets when a shopper moves between them.

How is Voyado different from other retail technology?

Voyado is one connected system built for retail, not a stack of separate tools. Most retailers run customer, product, and behavioral data across disconnected systems, so AI has to work from partial information. Voyado brings that data together into one operating system with retail-specific intelligence and agentic reasoning built in, so AI agents can make informed decisions and act across the customer journey. It’s also open, so retailers can work with Voyado’s data and capabilities through the AI tools and workflows they choose.

Who is Voyado for?

Voyado is built for European retailers. It’s designed for retailers that sell across multiple markets, languages, currencies, and assortments, and need privacy and compliance, including GDPR, handled by default. Retail teams in e-commerce, CRM, and marketing use Voyado to bring customer, product, order, and behavioral data into one connected system.

Which retailers work with Voyado?

Leading brands across Europe work with Voyado, including H&M, Paul Smith, Nudie Jeans, Jack Wolfskin, Dille & Kamille, and Samsøe Samsøe. Others include Kappahl, Rains, Nordic Nest, Dustin, Stronger, Ellis Brigham, and Luca Faloni.

Can Voyado work with the systems we already use?

Yes. Voyado is designed to work alongside the systems retailers already use, including Shopify, Sitoo, and Centra. It connects through APIs and standard integrations, so customer, product, order, and behavioral data come together in one connected system without replacing what already works. Voyado is also built to be open to AI tools: its MCP connector lets retailers work with their Voyado data in AI assistants, such as ChatGPT, Claude, and Lovable. You can find the full list at connect.voyado.com.