Omnichannel marketing automation platform

Omnichannel marketing automation platform



What is omnichannel marketing?

Omnichannel marketing automation is exactly what it sounds like: a system for automating your marketing across every channel. Omnichannel means combining a brand’s marketing, customer data collection and sales efforts across all the channels their customers are using, online and IRL, into one clever, cohesive strategy.

An automation platform gives you the power to – you guessed it – automate this strategy. This enables your brand to be consistent in its communication and provide a fully seamless shopping experience to its customers.

What can you do with Voyado?

Pretty much everything. There’s no limit to what our omnichannel marketing automation platform can do: want to trigger a personalized text when someone makes a purchase? Easy. Want to email people who have abandoned their carts? No problem. Wish customers a happy birthday with a personalized discount? It would almost be rude not to.

With Voyado, all of your data is in one place. Every channel from SMS to email, postal send-outs and in-store interactions exist side by side. You’ll forget all about juggling multiple systems for different channels – this is omnichannel exactly the way it’s meant to be.

Wherever your customers are

What about Facebook and Google Ads?

Voyado’s integration synchronizes segments to enable more precise targeting on Facebook and Google platforms. That means that our omnichannel marketing automation platform covers Facebook, Instagram, Messenger, Google Search, Google Display Network, Youtube, and Google Shopping – and that’s just the start.

Up close and personal

“Everything” also means real-world stores. Our system seamlessly integrates with POS-systems to provide in-store staff with data from other platforms to enrich the customer experience. Like magic, the sales team can see what the customer has abandoned in their cart, what they’ve bought in the past, and even prompt them with discounts they’re eligible for, creating a concierge-like experience for every customer. With Voyado, everything really does mean everything.

“It’s much easier to follow up on results now that we have Voyado! We know how successful our email and SMS campaigns have been when it comes to conversion rates, open- and click rates, and so on. We can get personal with our customers in a whole new way and send out personalized offers. We will have the abandoned cart feature set up soon, which we’re very excited about!”

No programming necessary

Surely connecting all of these complex channels together in one system requires extensive coding experience? Nope. If you can click and drag, you can use all of the power of Voyado. Unlike other omnichannel marketing automation platforms, our open API ensures a smoother than smooth integration process.

From simple “if… then” workflows to complex, long sequences that span multiple channels, you can do it all from our straightforward online platform. Leverage churn scores and send personalized communications, all directly in your workflows. And, there are no limits on the number of marketing automation workflows you can create, so the sky really is the limit.

Our tools work better together

Our omnichannel marketing automation platform integrates seamlessly with the rest of our suite, from SMS marketing for ecommerce and email marketing software for ecommerce to our retail marketing automation platform, marketing workflow software, and the rest of our tools.

Simple to use, complex features

Once you’ve mastered the basics, you can start to take advantage of the powerful features our platform offers. See your stats right within your graphical automation flow interface, and export detailed reports at the click of a button, A/B test with our randomized split, or experiment with dynamically designed emails.

Keen to find out more?

Book a demo now to see what our omnichannel marketing platform can do for you!

Learn more about our other service offerings:

While you’re here, check out our:

– Retail marketing automation platform

Want to see what our Omnichannel marketing automation platform can do?

Frequently asked questions

Here are some of the most common questions about Omnichannel marketing automation platform.

Why do I need an omnichannel marketing system?

It’s quite simple really: retention. Companies that use such a marketing tool retain 89% of their customers. Those who don’t only have a 33% retention rate.

What type of insights can I get from Voyado’s omnichannel marketing automation platform?

Our automation platform allows users to view statistics in real-time in the marketing automation flows. You can also access detailed KPI reports. This could include anything from sales in the last 12 months to email opens in the last 30 days. See more info on KPI reports here:

How does Voyado deal with consent and compliance?

Voyado helps customers to stay compliant with GDPR and other regulations. See more info on compliance here:

How will my customers benefit from omnichannel marketing?

Today’s customers want personalized interaction and an integrated experience on the channels they prefer. An omnichannel marketing solution will maximize engagement across all channels to create a consistent brand experience.

Discover how you can boost your business!

Voyado’s Customer Experience Platform includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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