Omnichannel marketing automation platform

What is omnichannel marketing?

Omnichannel marketing aims to create a seamless shopping experience for your customers, no matter their choice of channel. And it’s a splendid idea to adopt this kind of strategy—for several reasons!

  • Smoothen the customer journey
  • Improve customer loyalty and lifetime value
  • Better your customer insights
  • Increase sales

 

Benefits of omnichannel marketing automation

An automation platform gives you the power to—yes, you guessed it—automate the omnichannel strategy. It enables your brand to be consistent when communicating across all channels.

So, exactly what can you do? Pretty much everything. Want to trigger a personalized text when someone makes a purchase? Easy. Want to email people who have abandoned their carts? No problem. Wish customers a happy birthday with a personalized discount? It would almost be rude not to.

With Voyado, all your data is in one place. Every channel, from SMS to email, website, social media, and in-store co-exists—and the days of juggling multiple systems are over. Omnichannel marketing is easy with the right platform.
 

Reach your customers, wherever they are

Voyado smoothly integrates with POS systems, providing in-store staff with data from other platforms to enrich the customer experience. And just like magic, the sales team can see what the customers have abandoned in their cart, what they’ve bought in the past, and what discounts they’re eligible for.

What about Facebook and Google Ads? Voyado’s integration synchronizes segments to enable more precise targeting on Facebook and Google platforms. That means our omnichannel marketing automation platform covers Facebook, Instagram, Messenger, Google Search, Google Display Network, YouTube, and Google Shopping.

“It’s much easier to follow up on results now that we have Voyado! We know how successful our email and SMS campaigns have been when it comes to conversion rates, open- and click rates, and so on. We can get personal with our customers in a whole new way and send out personalized offers. We will have the abandoned cart feature set up soon, which we’re very excited about!”

No programming necessary

Connecting all of these complex channels in one system requires extensive coding experience, right? Nope. If you can click and drag, you can use all of the power of Voyado. Unlike other omnichannel marketing automation platforms, our open API ensures a smoother than smooth integration process.

Our features work better together

Omnichannel marketing automation is just one of Voyado’s features—and the opportunities are endless when you use them all. Collect, store, and act on all your customer data, track and analyze KPIs, set up hyper-personalized emails, and don’t forget to check out our solution for SMS marketing.

While you’re here, check out our:

Retail marketing automation platform

Explore what our omnichannel marketing automation platform can do for you!

Frequently asked questions

Here are some of the most common questions about Omnichannel marketing automation platform.

Why do I need an omnichannel marketing system?

It’s quite simple really: retention. Companies that use such a marketing tool retain 89% of their customers. Those who don’t only have a 33% retention rate.

What type of insights can I get from Voyado’s omnichannel marketing automation platform?

Our automation platform allows users to view statistics in real-time in the marketing automation flows. You can also access detailed KPI reports. This could include anything from sales in the last 12 months to email opens in the last 30 days. See more info on KPI reports here: https://explore.voyado.com/hc/en-gb/articles/360024749093-KPI-reports

How does Voyado deal with consent and compliance?

Voyado helps customers to stay compliant with GDPR and other regulations. See more info on compliance here: https://explore.voyado.com/hc/en-gb/articles/360020576480-GDPR-Q-A-?

How will my customers benefit from omnichannel marketing?

Today’s customers want personalized interaction and an integrated experience on the channels they prefer. An omnichannel marketing solution will maximize engagement across all channels to create a consistent brand experience.

Discover how you can boost your business!

Voyado’s Customer Experience Platform includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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