CDP/CRM
The CDP is the heart of Voyado, where all the customer data is collected and visualized. You will see all the information and actions each specific customer takes, and see which customer life cycle stage they’re at – all the purchases, earned bonuses, and discounts they’ve used, just to mention a few.
You can create segmented lists based on factors like product reviews, achievements, emails opened, transactions that have been made, site visits, and much more. All the information in the CRM is searchable, and you can create dynamic lists based on any piece of information on your customer to optimize your communication.