Singles Day: Checklist for e-commerce Stores

It’s time for Singles Day on 11th November. Make space for some me-time on the world’s biggest shopping day. Make sure your e-commerce store is ready for the world’s biggest online shopping event by reading our tips and following our checklist.


Automate your online merchandising

Be more productive and save time by automating your online merchandising. Make sure you don’t market sold-out products in your campaign.

Show correct prices

You get the best effect on your campaigns if you show the reduced prices immediately in the categories, instead of making a general deduction at checkout.

Don’t forget the mobile

It is extremely important that your site is working for smartphones and tablets. More than 40% of the purchases are now made from a mobile device.

Prepare your Customer Service

Make sure your Customer Services team is ready for what is to come. If it is needed, increase staffing in Customer Service so you can handle the sales and all the questions that your customers may have. It is a good idea to have a live chat function on your site.

customer service illustration

Be honest with your customers

Communicate accurate delivery times to your customers. Will their order take longer than usual due to high pressure on your site? Create a good shopping experience all the way.

Don’t forget your most loyal customers

Treat them like VIPs and offer priority access to your campaigns earlier than your other customers.

Offer free shipping and returns

Offering free shipping and returns is a great marketing tactic to get customers to decide to buy the item.

Test and ensure your website are ready

Make sure your site is ready for Singles Day by checking for potential faults. Check if the site can handle the traffic expected during the whole event.

online shopping

Offer different payment methods

The more payment options you offer, the more likely you are to appeal to a wider audience. The easier you make it for people to pay you, the more likely it is that you will have more money coming in.

Create interest

Tease your potential customers with a preview of what is to come. People will plan their shopping activity well in advance. Build up excitement by revealing smaller parts of your upcoming promotions.

Singles Day has been celebrated since 1993, as a sort of anti-Valentine’s Day. Some students in China who came up with the idea of celebrating all singles. It quickly became a shopping day where you treated yourself with something nice.

Singles Day always falls on 11th November because the number 1 resembles a ´bare stick´, which is Chinese slang for a lonely man, and the date 11/11 represents four single people standing together.

Are you ready for the world’s biggest shopping day?

singles day date

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