Voyado Elevate and Centra Partner to Provide Solutions for Global Brands

Centra, an advanced e-commerce platform and Voyado, a growing leader in e-commerce solutions, have entered a new partnership to enable Centra’s brands to create unique customer experiences that add value to consumers and boost sales for the brands.


Centra, an advanced e-commerce platform, and Voyado, a growing leader in e-commerce solutions, have entered a new partnership to enable Centra’s brands to create unique customer experiences that add value to consumers and boost sales for the brands.

Centra offers a multi-channel, cloud-based system for brands to sell direct to customers and direct to retail. This SaaS headless platform enables cutting-edge online flagship stores for top-tier brands in the fashion and lifestyle sector to sell globally.

Staying on top of trends and advances in technology is fundamental for Centra in order to provide the best service for its clients. This is why Centra looked to Voyado for an innovative unified solution to enhance their client’s experience.

“We have chosen to work with Voyado as they’re in the forefront of creating highly personalized customer experiences. Their technology is a great addition for Centra’s clients, and we believe that Elevate will allow for increased conversions and ultimately increase their sales”, said Max Brennan, Centra.

Voyado’s comprehensive solution, Elevate, uses artificial intelligence technology and automation to put relevant products in front of potential buyers. Sequentially, prioritizing relevance converts shoppers into buyers and drives conversion rates and sales up. Voyado Elevate is composed of a series of features that optimize the functionality and buyer experience of e-commerce sites through enhanced, Site Search, Site navigation, Product recommendations, and Email recommendations.

This partnership stretches beyond the boundaries of Elevate and the Centra cloud collaboration, with potential for growth and international expansion for both Centra and Voyado. Voyado’s technology knows no borders, and Centra supports the global market by allowing their clients to tailor to any number of markets by supporting different languages, currencies, price lists, etc. This provides a great opportunity for expanding the global presence of both companies.

Max Brennan continued:
“We look forward to bringing our joint proposition into new international markets where we see mutual potential. The UK and the Benelux region, to name a few.”

Centra and Voyado are problem solvers. Seeking to resolve real and restraining problems that eRetailers experience in the e-commerce industry. Together this collaboration combines top-quality insight, knowledge, and technology.

“Voyado has a powerful product, and its team consists of some of the most seasoned, forward-thinking, and tech-savvy individuals in the business. We have a mutual outlook on the future. Both from a technical and a commercial perspective which makes this partnership extra interesting”, said Max Brennan, Centra.

Voyado is thrilled to be entering this new partnership and is looking forward to seeing Centra’s clients gain incredible value from the Elevate solution. Thomas Sjöberg of Voyado provides some insight on this partnership:

“Centra are thought leaders within how e-commerce is evolving for brands with support for many different business models and scenarios. We are impressed by the strong growth of Centra and how they take away the complexity of advanced e-commerce. We look forward to bringing a first-class product discovery solution on top of Centra and expanding to new markets together.”

About Voyado

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.

Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.

Voyado makes brands easy to love.