Voyado acquires ReDeal operations

Stockholm, November 17 – Today, Voyado announces the acquisition of ReDeal’s operations. The strategic acquisition is important for Voyado to further challenge global competitors in customer loyalty, strengthening its position inside and outside the Nordic region.

ReDeal is renowned for its digital solutions in referral marketing, where delighted customers recommend their favorite stores and products to their network. Additionally, they provide effective pop-up solutions for e-commerce websites, enabling personalized campaigns, and enhancing customer recruitment and engagement.

By integrating ReDeal’s functionalities into its product portfolio, Voyado allows CRM departments to utilize better e-commerce traffic, increase customer activation, and recruit new customers. This strategic acquisition positions Voyado as an even more capable partner in addressing retailers’ specific needs.

“This acquisition represents a significant milestone following our earlier acquisition of Apptus, enhancing our on-site offerings. Our ambition is to cover a larger portion of the tech ecosystem and provide advanced functionality for loyalty, relevance, and growth. Now, we are even better equipped to meet the specific needs of retailers,” said Johan Bäckarlin, founder of Voyado.

Voyado and ReDeal have had a successful partnership for several years, and this deal is a natural evolution of that partnership.

In 2023, Voyado successfully expanded its presence in the UK market, securing partnerships with prominent retailers like Belstaff. The synergy between Voyado and ReDeal has been instrumental in outperforming competitors, particularly in new markets.

Victor Wennerholm, ReDeal CEO, comments on the deal: “We believe that integrating ReDeal’s functionality into Voyado will unlock enhanced value for our customers. We’re excited to embark on this growth journey as an integral part of the Voyado team.”

Boosting membership base

In a rapidly evolving retail landscape with increasing regulations on third-party consumer data, many retailers are shifting their focus to loyalty and relevance through first-party data utilization. ReDeal’s technology empowers retailers and e-commerce businesses to rapidly expand their membership base while retaining control over customer communication without reliance on external platforms.

Johan Bäckarlin concludes: “We have been working with ReDeal for a long time and have seen firsthand how their technology has helped our customers quickly increase the number of members.”