Voyado Elevate

Data Processing Agreement 2024-06-12

These terms describe the processing we perform as a data processor when you use Voyado Elevate.

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1. Background and purpose

1.1 The Parties have entered into a SaaS Agreement whereby the Supplier undertakes to provide certain services (the “SaaS Agreement”). The delivery of the Product under the SaaS Agreement entails processing of personal data by the Supplier, the data processor, on behalf of the Customer, the data controller, as further specified in Schedule A – Data controller’s instructions and details of processing, and the Parties have therefore entered into this Data Processing Agreement (“DPA”).

1.2 This DPA supplements the SaaS Agreement and sets out the rights and obligations of the data controller and the data processor when processing personal data on behalf of the data controller. The purpose of this DPA is to ensure the Parties’ compliance with Article 28 (3) of the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (the “GDPR”). This DPA shall not exempt the Customer from any of its obligations in its capacity as data controller pursuant to applicable legislation.

2. Definitions

In addition to the defined terms below and any terms defined in the SaaS Agreement, terms used in this DPA, e.g. ‘data subject’, ‘personal data’, ‘processing’, ‘controller’, ‘processor’, ‘personal data breach’ etc., shall be construed in accordance with the meaning given to them in the GDPR.

  • Data Protection Laws” means the GDPR, supplementary national legislation and binding directions of the Swedish Authority for Privacy Protection or other competent body.
  • DPA” means this Data Processing Agreement.
  • EU-U.S. DPF” means the EU-US Data Privacy Framework self-certification program operated by the US Department of Commerce.
  • GDPR” means the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
  • SaaS Agreement” means the SaaS Agreement entered into between the Parties including its appendices and any supplements, whether attached or incorporated by reference.
  • Standard Contractual Clauses” means the Commission Implementing Decision 2021/914 on standard contractual clauses for the transfer of personal data to third countries pursuant to Regulation 2016/679 of the European Parliament and of the Council or any replacing Commission Decision on standard contractual clauses.
3. The rights and obligations of the data controller

3.1 The data controller is responsible for ensuring that the processing of personal data by the data processor in accordance with Schedule A – Data controller’s instructions and details of processing complies with Data Protection Laws. The data controller’s responsibilities include, but are not limited to, ensuring that the processing of personal data under this DPA has a valid legal basis, informing data subjects of the processing carried out in accordance with this DPA, safeguarding the rights of the data subjects under the GDPR and, if required, obtaining the data subject’s consent.

3.2 The data controller has the right and obligation to determine the purposes and means of the processing of personal data carried out for the delivery of the Product under the SaaS Agreement.

4. Processing of personal data

4.1 The data processor may process personal data for purposes necessary for the performance of its obligations under the SaaS Agreement, and undertakes to process personal data only in accordance with the SaaS Agreement, this DPA, and the data controller’s documented instructions as specified in Schedule A – Data controller’s instructions and details of processing, unless otherwise provided by Data Protection Laws.

4.2 The data processor shall inform the data controller if instructions given by the data controller, in the opinion of the data processor, are insufficient or violate Data Protection Laws and await further instructions from the data controller.

4.3 If the processing is not based on the data controller’s documented instructions, but instead on mandatory provisions pursuant to European Union or national law to which the data processor is subject, the data processor shall notify the data controller of that legal requirement before processing, unless that law prohibits such information on important grounds of public interest.

5. Support for the data controller

5.1 The data processor shall upon request assist the data controller in ensuring compliance with its obligations pursuant to Articles 32–36 of the GDPR, considering the type of processing and the information available to the data processor.

5.2 The data processor shall, upon request, taking into account the nature of the processing, assist the data controller by appropriate technical and organizational measures, insofar as this is possible, for the fulfilment of the data controller’s obligation to respond to requests for exercising the data subject’s rights laid down in Chapter III of the GDPR.

5.3 If a third party (e.g. a data subject, an authority or other party) contacts the data processor with a request pursuant to Chapter III of the GDPR or a request regarding the processing of personal data under this DPA in general, the data processor shall forward said request to the data controller without undue delay.

5.4 The data processor is not entitled to represent the data controller vis-à-vis a third party in matters involving the processing of personal data, unless the data controller has expressly consented to this. However, this shall not prevent the data processor from fulfilling its obligations in the form of cooperating with a supervisory authority pursuant to Article 31 of the GDPR. The data processor shall notify the data controller of such cooperation without delay, unless prohibited from doing so by applicable legislation.

6. Sub-processors

6.1 For the performance of the SaaS Agreement, the data processor engages sub-processors for certain tasks, such as IT operation, communications, data collection, etc. The data processor is hereby given prior general authorization for the engagement of sub-processors through which personal data may be transferred in order for the data processor to be able to fulfil its obligations pursuant to the SaaS Agreement. The sub-processors engaged at each point in time are listed here.

6.2 The data processor shall notify the data controller of any plans to engage new sub-processors or to replace any sub-processor, thereby giving the data controller the opportunity to object to such changes.

6.3 The data processor is responsible for ensuring that the sub-processor, through a written agreement or other legal act pursuant to Data Protection Laws, is bound to data protection obligations equivalent to those laid down in this DPA, and for ensuring that the sub-processor provides sufficient guarantees that it will implement appropriate technical and organizational measures in such a manner that the data processing will meet the requirements of Data Protection Laws. Where a sub-processor fails to fulfil its data protection obligations, the data processor shall remain fully liable to the data controller for the performance of the sub-processor’s obligations.

7. Transfer of personal data to third countries

7.1 Data processor shall not transfer personal data to third parties located in a country outside of the EU/EEA except for as necessary to perform the undertakings in the SaaS Agreement. The data processor may only transfer personal data to a recipient in a country outside the EU/EEA if such country is approved by the European Commission as providing an adequate level of protection for personal data (including the US, provided that the recipient is participating in the EU-U.S Data Privacy Framework), or otherwise if the transfer is made in conformity with the Standard Contractual Clauses for the transfer of personal data to third countries pursuant to the GDPR in combination with necessary technical and organizational security measures, or any other of the allowed transfer mechanisms under Chapter V of the GDPR.

7.2 In the event data processor receives an order from any third party for compelled disclosure of any personal data that has been transferred under this section, the data processor will, where possible and not prohibited, inform the data controller of that legal requirement prior to the processing and redirect the third party to request data directly from the data controller. The data processor shall further use all lawful efforts to challenge the order for disclosure on the basis of any legal deficiencies under the laws of the requesting party or any relevant conflicts with the European Union law or applicable member state law.

8. Confidentiality

8.1 The data processor undertakes to limit access to personal data to those individuals who require such access to perform the services.

8.2 The data processor shall ensure that any persons authorized to process the personal data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality and will process the personal data solely in accordance with the data controller’s instructions, unless otherwise provided by applicable law pursuant to Section 4.3.

9. Security

The data processor undertakes to adopt all measures which are required pursuant to Article 32 of the GDPR, stipulating that the data processor shall implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, taking into account in particular the risks that are presented by the processing, the sensitivity of the personal data concerned, available technical options, and the costs of implementing the measures. The technical and organizational measures which shall be undertaken by the data processor are detailed in Schedule A – Data controller’s instructions and details of processing.

10. Notification of personal data breaches

The data processor shall, without undue delay, notify the data controller after becoming aware of a personal data breach involving personal data processed by the data processor pursuant to the SaaS Agreement. The data processor shall assist the data controller by providing the information necessary for the fulfilment of its obligation to notify the personal data breach to the competent supervisory authority and, when applicable, its obligation to communicate the personal data breach to the affected data subjects, taking into account the nature of processing and information available to the data processor.

11. Audit and inspection

11.1 The data controller or an independent third party appointed by the data controller (however not a competitor to data processor) is, subject to reasonable prior notice and compliance with data processor’s technical and organizational security measures, entitled to perform an audit for the sole purpose of ensuring compliance with this DPA. Such audit is restricted to information necessary for demonstrating compliance with the obligations under this DPA and the auditor is required to enter into a non-disclosure agreement directly with the data processor prior to disclosure of such information. Audits shall be conducted during the data processor’s ordinary business hours and shall not cause any unreasonable disruption to the data processor’s business activities. The data processor shall provide the data controller with reasonable assistance and documentation as required to perform such an audit. Audits shall be carried out at the data controller’s cost and expense.

11.2 The data processor shall be required to provide supervisory authorities, which pursuant to applicable legislation have access to the data controller’s and data processor’s facilities, or representatives acting on behalf of such supervisory authorities, with access to the data processor’s physical facilities subject to presentation of appropriate identification.

12. Liability

Each party’s liability, taken together in the aggregate arising out of or related to this DPA, shall be subject to the limitation of liability agreed between the Parties in the SaaS Agreement. Such limitations shall however not apply if the damage has been caused by the incorrect implementation of the Product by the data controller or by an instruction given by the data controller, in such an event, the data controller will be fully liable for such damage.

13. Term and termination of DPA

13.1 This DPA shall enter into effect upon the date of signing of the SaaS Agreement by both Parties. The DPA terminates when the SaaS Agreement is terminated or when the data processor otherwise no longer processes personal data on behalf of the data controller.

13.2 Upon termination of the DPA, the data processor shall permanently delete or return all personal data to the data controller, depending on what the data controller chooses, unless the data processor is required to retain the personal data pursuant to applicable law. If the data controller has not informed the data processor of its choice within one (1) month from the termination of the DPA, the data processor shall permanently delete all personal data in accordance with its retention policy.

14. Miscellaneous

14.1 This DPA forms an integral part of the SaaS Agreement between Supplier and Customer. In case of conflicting provisions in the SaaS Agreement and its appendices, the DPA shall prevail.

14.2 Should any provision of this DPA be or become invalid, or contain a gap, the remaining provisions shall remain unaffected. Supplier and Customer undertake to replace any invalid provision with legally valid provisions which come the closest to the intent of the invalid provision, and respectively, fill out the gap.

Schedule A – Data controller’s instructions and details of processing

1. Nature and purpose of the processing

The purpose of the processing is to deliver the Product under the SaaS Agreement and to continuously develop and enhance the functionality of the Product. The data processor may only process personal data for this purpose.

Through the collection, organization, structuring, storing, retrieval, erasure and analysis, the data processor will enhance the data controller’s website(s) with more relevant showing of products based on the data subjects’ activities on the website(s) in question.

2. Relevant data subjects and personal data

Processing involves these categories of data subjects:

  • Visitors of data controller’s website(s).

The data processor shall process the following personal data:

  • Views on products, purchases of products, clicks on products, add-to-carts on products, search phrases, and session key, all stored on a pseudonymized customer key.
  • IP-address and user agent.
3. The duration of the processing

The default duration of processing is set to twelve (12) months. More information on data retention is found in the “Data storage in Elevate” section here.

4. Technical and organizational security measures

4.1. General security measures

Measures which generally prevent unauthorized processing of personal data.

  • Security standard – data processor shall work with technical and organizational security according to the self-assessment model published by the Cloud Security Alliance or a replacing standard of similar quality.
  • Encryption of traffic data – all external data transfers to and from the processor are protected using encryption following the current established practice.
  • Separation of data – customer data is separated by using logical separation or logical identifiers, tagging information to clearly identify ownership and ensuring that customer data can only be accessed by that customer.
  • Regular security updates and patches for all systems.
  • Data processor permits tenants to perform independent vulnerability assessments at request within the limitations of the processor’s general testing guidelines.

4.2. Physical Access control

Measures which prevent unauthorized persons from gaining access to data processing systems which process personal data.

  • Access to systems and personal data is restricted only to those who need access to deliver the Product to the customers on a need-to-know-basis.
  • User authentication to protect access to data processing systems.
  • Secure password policies for all systems and workstations.
  • Data processor monitor and log privileged access (e.g., administrator level) to information security management systems.

4.3. Organizational measures

Measures which ensure secure routines and practices within the organization.

  • Risk management – data processor shall have documented processes and routines for handling risks within its operations. Data processor shall periodically assess the risk related to information systems and processing, storing and transmitting information.
  • Change control – data processor maintains a structured change management process to ensure that changes are reviewed and tested.
  • Secure testing – data processor maintains separate production and testing environments.
  • Data protection officer – data processor maintains a data protection officer who has appropriate security competence and who has an overall responsibility for implementing the security measures and who will be the contact persons for customer’s security staff.
  • Security is the responsibility of everyone who works for the data processor and all employees are trained to identify security risks and take action to prevent any such.
  • Data processor has a documented security incident response plan, as well as well-established policies and procedures to adequately support services operations’ roles.

4.4. Data breach management

Measures which ensure secure and proper management in the event of any data breaches.

  • Data processor shall have established procedures for data breach management.
  • Data processor shall inform the applicable customer about any data breaches as soon as possible in accordance with the data processing agreement.
  • All reporting of personal data breaches shall be treated as confidential information.
  • Reporting shall include available information necessary to report to the supervising authority.

4.5. Business continuity management

Measures which ensure the on-going operation of the Product.

  • Data processor shall identify business continuity risks and take necessary actions to control and mitigate such risks.
  • Data processor shall have documented processes and routines for handling business continuity.
  • Information security shall be embedded into the business continuity plans.
  • The efficiency of the data processor business continuity management and compliance with availability requirements shall be periodically evaluated.
5. Sub-processors and instructions regarding third-country transfer

Data processor shall be authorized to transfer personal data to third countries for the limited purposes allowed under this DPA. Descriptions of the relevant data transfers to applicable sub-processors are described here. Please note that the sub-processors detailed are only applicable for the standard Product. In the event the Customer utilizes Components and/or integrations to third party services, additional information on the applicable sub-processors for such will be provided to the Customer. Data processor and data controller shall strive towards minimizing all third-country transfers in all situations.

6. Additional instructions for Components and integration services

Please note that if you utilize Components and/or integrations to third party services, additional data processing will be performed. For Components, such processing will either be described in the “Data processing specifications” section here, in your Component supplement or provided upon request by your customer contact. For integrations, the applicable processing will be the processing you instruct us to perform.

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