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Gamifiy the customer experience and understand your loyal customers' interests with integrated data from Voyado and Gamifiera.

Avensia and Voyado drive fashion e-commerce success with AI-powered visitor intent technology

Dixa

Create highly-personalized service experiences that increase customer loyalty with integrated data from Voyado and Dixa.

Voyado secures international growth – announces partnership with Verdane

E-commerce marketing automation

Voyado partners

Kodexe and Voyado - a strategic alliance for modern e-commerce

Voyado ranks 14th among 50 SaaS companies

CGI and Voyado Recognize Strategic Value of New Partnership

Engage TIA

Voyado and commercetools join forces to deliver radically smarter merchandising

Engage

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“A strong membership community is a business-critical advantage in today's economy”

B2C Marketing Automation – Examples, how and why?

Elevate SLA

Voyado commits to the "Email Expiration Date" initiative

Voyado acquires ReDeal operations

Customer communication for Black Week started earlier this year - with increased volumes

Clas Ohlson choose Elevate to improve the customer experience online

New seamless integration with Shopify to boost customer loyalty for retailers

Varner strengthens their commitment to long-term customer loyalty

Voyado acquires Apptus

Voyado Elevate and Centra Partner to Provide Solutions for Global Brands

Predictive scoring for e-commerce growth

SMS marketing for e-commerce

MOS MOSH takes the next step in loyalty together with Voyado

We proudly welcome Danish fashion brand MOS MOSH to Voyado. Not only do they create fashion that lasts – they do it with heart and by staying true to their principles in their quest for a better future for our planet.

Sellpy chooses Voyado for continuous growth

Voyado Elevate and 3bits Join Forces in an Enterprising Union

Retail giant Lindex joins Voyado

Posts

Emerging e-commerce trends in 2022 and the future

The e-commerce world has always been competitive, but the last year we can see it rapidly increasing with new e-commerce sites launching every day. In order to stay ahead of the competition, e-commerce trends need to be constantly monitored and addressed. By reacting to trends, you can drive your e-commerce…

Bygghemma group redesigns its web stores using AI

The Nordic region's largest online provider of home improvement products, Bygghemma Group, reinforces the focus on artificial intelligence to manage its stores' 400,000 products, 120 million visits, and 1.7 million orders per year.

Upcoming sustainability regulations impacting retail & e-commerce

In 2024 and beyond, there will be more regulations that will impact the retail and e-commerce sectors. We know there is a lot to keep track of, and it can feel overwhelming. However, it’s critical to keep up with the new laws and regulations. This helps you avoid fines and…

How Covid-19 affected e-commerce in Sweden

March 11, 2020, the day that the World Health Organization declared Covid-19 a pandemic. On the same day, the first deaths from the disease were reported in Sweden. Since then, everyday life for many Swedes has been turned upside down. Job situations have changed, social distancing and the constant worry…

What you need to know about e-commerce merchandising

e-commerce retailers, just as much as brick-and-mortar stores, need to create an atmosphere on e-commerce sites that makes customers stay on the site and order products. Ultimately, you need to make your products real before your customers ever touch them.

Machine learning and AI in e-commerce - the future of online shopping

When you launched your e-commerce site, your first thought was probably not that you will be working side-by-side with robots one day, or? Well, that day is here for sure, and it is here to stay. The robots are here in the form of AI and ML. What do AI…

E-commerce platforms vs Best-Of-Breed

E-commerce platforms today need to keep their head above the water to survive in this fast-growing industry. Some are considered best-of-breed. Read about what sets them apart.

Stay on top of legal updates and succeed without third-party cookies in e-commerce and retail

At this stage, it feels like the removal of third-party cookies, Schrems II, GDPR regulations, and new data regulations are all over the place. It can be hard to keep up, so this blog post is here to help you out! Read along about the latest legal updates, the removal…

Retail media: everything retailers need to know

There has been some buzz around retail media in the last few years. Although selling banner ads on websites or allowing brands to pay for display space in physical stores is not new, there's a newly awakened interest in this area. In this article, we will explore what it is,…

Referral marketing: Everything you need to know

Picture this: your customers become your most enthusiastic advocates, spreading the word about your business, and creating a positive ripple effect that expands your fan base. Sounds too good to be true? It's not. It's referral marketing. In this blog post, we’ll cover everything you need to know about this…

10 Ways Covid-19 Affects e-commerce Growth in Europe

It was on March 11, 2020, that the World Health Organization declared Covid-19 a pandemic. Since then, the world has been turned upside down. There have been (and still are) lockdowns and curfews in several European countries. Job situations have changed, social distancing is a must, and on top of…

Shopping behaviors in 2020 – Insights from the Voyado Index

Our yearly Index report is something we take pride in. A lot of retailers really appreciate this report, which is based on purchase data from five million active customers! We want to share this information with as many as possible, so here is the full report on shopping behaviors 2020.

A Merchandiser’s guide to exceptional online shopping experiences

Welcome to the world of e-commerce merchandising! In today's digital landscape, where online shopping has become the norm, mastering the art of e-commerce merchandising is essential for driving sales, captivating customers, and building a successful online brand. So, whether you're a seasoned e-commerce professional or just starting in the online…

The circular economy in the fashion industry

The clothes we wear are an expression of who we are. They're a significant part of our daily lives. However, consumers are also increasingly concerned with sustainability in the fashion industry. Research by Simon Kucher & Partners found that around 63% of shoppers have made changes to be more sustainable…

3 ways to improve onsite personalization

What’s the biggest, most well-known “secret” in e-commerce marketing? Make people know, like, and trust you. The problem? Making people know, like, and trust you either takes a long time or costs a lot of money. Also, it’s not very actionable advice. What would you say if we told you…

Retail loyalty program – a comprehensive example and concrete tips

No one can argue with the fact that a retail loyalty program is one of the most effective ways to reach customer loyalty. With that said, you can’t just whop up a loyalty program in a heartbeat and think it’s going to work. You need strategies, knowledge about your customers,…

How to use a CXP – segmentation and building customer experiences

A Customer Experience Platform is a must have for e-com and retail businesses – because the customer experiences you provide is crucial in order to grow! But what does it do, and what kind of experiences can you provide through a CXP? Keep reading and you’ll find out!

Holiday Online Shopping Trends 2021

2021’s end-of-year holiday shopping season is here. During the 2020 holidays at this time, people around the world were restricted in their ways of buying holiday gifts for loved ones, and the same may apply this year. So both businesses and consumers will still have to make a lot of…

How to improve retail customer experience and the importance of it

Your products are great, you might have cool influencers to promote them, and you are getting a lot of traffic from new customers to your site or store. So, you might sit back and relax and think your brand is hyped enough to take care of business from now on,…

Staying competitive: 5 focus areas for retailers during times of economic uncertainty

In times of economic downturns, businesses need to examine every aspect of their operations. This article highlights five important areas on which businesses should focus their efforts.

How is Generation Z shopping?

Generation Z, what do we know about them? Who are they? What are their shopping habits? In this article, we’re going to dive into Generation Z’s world and learn more about them and the new era we’re entering. The future purchasing power is in the hands of the Millennials and…

Shopping behaviors in 2021 – e-com and retail customers spend 28% more in 2021

The Voyado Index has become a very important report for e-com and retail businesses to benchmark their numbers. This year is no different! This Voyado Index is based on aggregated and anonymous data from 16 million purchase occasions – comparing shopping behavior from January 1st to March 31st 2020 to…

5 unique ways to build customer loyalty for retailers

Every retailer wants it, and the majority has some sort of plan to build customer loyalty. And to be honest, there is a lot of talking and writing about how to reach loyalty that is pretty much all the same. That’s why we've gathered the best strategies to build customer…

3 brands that succeed with marketing automation

By using marketing automation in your organization, good things like lower costs, higher revenue, and improved productivity can happen. Still, considering if this is for you? Get a sneak peek at how By Malene Birger, Polarn O. Pyret, and Panduro use marketing automation to grow their businesses. And hey, download…

Shopping behaviour stats all retailers should know in 2023

Meet the brand-new Voyado shopping index—a report that covers how consumers behave in today's world of all-time-high inflation, increased cost of living, and the remnants of a pandemic. Where do they shop, how do they spend their money, and what do they expect from brands? Read this blog post for…

The retailer's guide to conversational marketing

Mastering conversational marketing is your ticket to creating unforgettable customer experiences. By integrating tools like chatbots, messaging apps, and personalized email campaigns, retailers can connect with customers in real time, build stronger relationships, and increase sales.

10 examples of marketing automation in retail

If you want to start working with marketing automation in retail – you’ve come to the right place! It might feel overwhelming in the beginning, but that is why we are here to help! Below are some examples of marketing automation (including a free marketing automation template guide) that can…

Transform your e-commerce with AI search and product recommendations

AI is reshaping search and product recommendations—making them smarter, faster, and more personalized. By understanding what customers want and predicting what they’ll need next, AI guides them to exactly the right products. Discover how this technology is redefining e-commerce and enhancing the overall shopping experience.

Increase ecommerce sales and customer satisfaction through a loyalty program – tips from a brand leader

How do you create, or re-launch, a loyalty program that increases e-commerce sales and customer satisfaction? Åsa Axelsson, CRM Manager at Swedish kid's clothing brand Polarn O. Pyret, gives us her concrete tips and the success factors behind their updated loyalty program – which they launched in 2017. Keep reading…

10 ways to enhance your e-commerce SEO

Want to boost your e-commerce site? It's not just about keywords and meta tags—top-notch user experience is key for improving search rankings. Search engines favor sites that engage and build trust with users. In this post, we'll cover 10 strategies that blend SEO with UX to help attract more traffic…

10 Tips to Optimise Your Beauty e-commerce

Want to level up your beauty e-commerce business, but have run low on ideas? We have you covered. Here are 10 different ideas will help you take your e-commerce to the next level and beyond. From building the perfect product page - to involving your customers to share their thoughts…

How you set up a marketing automation workflow

Are you one of those people who has a love-hate relationship with marketing automation? Meaning, you know it’s powerful and can increase your revenue, but you think a marketing automation workflow is too complicated and hard to set up. We bet you wish someone would just straight up give you…

6 ways to reduce returns

Returns are one of the retail industry's biggest challenges, both online and in-store. Each return is a failed affair, both for the company and the customer. Not only is it expensive for the company: returns have a hugely negative impact on the environment.

Optimize your marketing to reach each generation

One of the most important things to consider when it comes to marketing to each generation is segmentation and how purchase behavior and preferences vary by generation. There are a lot of stereotypes out there; older people don’t shop online, young people return most of their purchases etc. But what…

Rise & shine: A recap of Voyado’s Beauty Breakfast event

The Rise & Shine: Beauty Breakfast was full of enlightening discussions and experiences, offering attendees valuable knowledge and fresh strategies to take back to their businesses. Here are our favourite key event takeaways.

Customer Retention Strategies for Retail: 8 Ways To Retain Shoppers

To acquire customers is costly. But to retain customers – not so much. That is one of the many reasons why returning customers should be what all retailers strive towards. But do you know the best customer retention strategies? Keep reading and you’ll get 8 pieces of advice!

The importance of Site navigation

Visiting an e-commerce site with disorganized navigation is like driving somewhere with hazy directions. You can get lost on the road because the route is too difficult to follow. Navigation is one of the most important features for your e-commerce site to convert. If the technology or design doesn’t work…

Increase DIY e-commerce Sales with these 9 Tips

Want to level up your DIY e-commerce business, but have run low on ideas? We have you covered. Here are 9 different ideas will help you take your e-commerce to the next level and beyond.

See how your sales data compares

Want to see how your data compares to average figures across the industry? Check out the stats in this post to see where your numbers land. We gathered data across Health and Beauty, DIY and Home Improvement and Fashion and put it together so you can gauge how your brand…

Use Google- and Facebook Lookalikes to attract like-minded shoppers

When it comes to attracting new customers, there is no need to reinvent the wheel. Through behavioral and contextual data, you already know which of your customers are attracted to certain products. This can be used to target and attract like-minded consumers with Google and Facebook lookalike audiences.

Show your true colors (brand value)

Never before have your brand value mattered so much to customers as it does today. Build an emotional connection between your brand and customers by being transparent about how your products are made, how you do your part for the environment, and how your products are recycled

Marketing Automation: Best practise and feedback from customers

Marketing automation in customer loyalty platforms is the best way for you to secure a personalized communication – without having to lift a finger! Read more about best practices in marketing automation and what our customers think.

Avoid these 5 common mistakes retailers make

In this blog post, we outline a few common pitfalls. Since 2005, we have been working to create the best CXP for omnichannel retailers, but let us be honest, we have found ourselves in, and climbed our way out of many of these pitfalls along the way. So, we are…

Home decoration e-commerce: 9 tips to boost your site

Online shopping behaviors have truly changed during the last years. Today, most things are ordered online, Home decoration is no exception. In this article we give 9 tips aimed at home decoration retailers to help your online business grow and follow trends.

Spend optimization - decrease ad spend by using pre-filtering

In a world where ads are playing a huge role in your brand's success, the following sentence should be music to your ears. There is a way to decrease ad spend and still be even more relevant in your ads! Continue reading this blog to learn how pre-filtering will help…

Love Generation 2023 – here's what you missed

Love Generation is Voyado's flagship event, this time hosted in Stockholm, Sweden, in September 2023. Did you miss out? We have you covered - keep on reading as we recap the juiciest bits from the presentations held by leading experts such as Felix Kruth at Voyado, Eva Karlsson, CEO at…

Customer cases

Varner capitalises on Elevate across all its companies

Varner is one of the largest and leading omnichannel fashion retailing companies in Scandinavia with several well-known, high-profile brands under its umbrella, including Junkyard, Bik Bok, Cubus, Dressmann, Levi’s Store (Franchise), Carlings and Volt. The company has more than 8,000 employees across some 1,200 stores, with a revenue exceeding €1…

How Björn Borg reached a 5% conversion rate by working with SMS

Björn Borg is a Swedish fashion brand named after the legendary Swedish tennis player, Björn Borg. The brand was founded in 1989 and quickly gained recognition for its distinctive underwear.

Fast and easy upgrade to cloud-based Elevate for Bokus.com

Bokus.com is part of Bokusgruppen, the Swedish market leader in book sales across all channels, including bookstores, online and the rapidly growing Bokus Play for audio and e-books. The Bokus.com brand is strong and known to 80% of the Swedish adult population and together with Bokus Play attracts some 40…

How MQ Marqet increased online sales by 25%

Founded in Sweden, MQ is one of the strongest omni retailers in fashion for both men and women in the Nordics, with a strong focus on sustainability and social responsibility. With 89 stores in Sweden, the company also sells its products on their e-com site, a venture that has shown…

Power: ”90% of all CRM-related sales come from marketing automation”

POWER started its journey in Denmark, where the first store was opened in 2015. Today, the business is blooming in all Nordic countries, with a strong focus on B2B and B2C. The approach is straightforward: to be an electronic retailer for everyone. Every purchase should be a positive experience for…

Barnas Hus yields higher conversion rate using Elevate

Barnas Hus is the leading provider of baby and children’s clothing and accessories in Norway. Founded in 1993, the company currently negotiates several known brands (Bugaboo, Emmaljunga, Stokke, Babyjogger, BeSafe, Cybex, Maxi-Cosi, BabyBjörn, Philips Avent, and its own brands, Reflex and Yngri) through its chain of 28 physical stores across…

Love Stories' new approach to the customer journey

By rejecting the traditional marketing funnel, and instead looking at how the customer journey mirrors the stages of a relationship, Love Stories have succeeded in meeting customers where they are, with the right messaging and a genuinely appealing offering.

How Happy Angler is improving the customer experience with Voyado CXP

Happy Angler is one of the leading North European fishing stores with fishing products and marine electronics for both beginners and more active fishers. They are operating in four markets – Finland, Sweden, Russia, and one global site. The Happy Angler online store is available in four different languages, and…

Dormy increases online conversion by 27% using Elevate

Lars Johansson and Mats Hedlund founded the golf retailing company Dormy in 1994. Together, they brought a great combination of deep product knowledge, marketing, and sales execution. With a clear vision of providing a better golfing experience, what started as a single store venture in Örebro, today has turned into…

Didriksons - A sustainable solution

Didriksons was founded in 1913 in Sweden, with a vision to protect the fishermen working on the rough sea. And ever since then, the company has continued to establish itself as Scandinavia’s leading jacket brand! Today, they have physical resellers all over Europe—and strong, growing e-commerce.

How Panduro re-engaged 4% of their churning customers using a “we miss you” automation

Panduro was born through sheer creativity and opened its first store in Denmark in the mid-1950s. Today, Panduro is a market leader in hobby materials in Europe, with an online shop and 103 stores in six countries that offer everything for anyone who loves to create with their hands.

Hageland is building a successful loyalty program

Hageland is a garden center chain in Norway, with 104 branches nationwide. Each garden center has its own charm and expertise and is handled by independent plant and flower professionals. But all garden centers have two things in common: good product quality and strong customer focus. Hageland knows that knowledge,…

Nordic Nest - A new home

Nordic Nest was founded in 2003 with the ambition to become the go-to place online for customers to find Scandinavian designs for their home. As a pure e-commerce, Nordic Nest has made it a priority to always be customer-focused and to help everyone design a home they can be proud…

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