News 4 min read

Swedish Customer Experience Platform Voyado secures international growth – announces partnership with Verdane

Swedish SaaS company Voyado has shown rapid growth in the past years, having increased its turnover from 6.6 million Euro in 2018 to 16 million Euro in 2020. It is now announcing a partnership with Verdane, the Northern European specialist growth equity investment firm, to ensure international success and help global brands optimize their customer experience. Voyado's continued growth will be supported by Verdane together with co-owner Novax, which invested in the Company in 2018.

Voyado, a market-leading Customer Experience Platform (CXP), built for e-commerce and retail businesses, has already started its international expansion, working with strong international brands such as Malene Birger, Daniel Wellington, Björn Borg and Agent Provocateur. Through Voyado’s platform, B2C brands can easily find their most profitable customers and channels, can personalise their communication and can effectively build relevant and scalable customer experiences.

Voyado’s significant value-add to e-commerce and consumer businesses is evidenced by its strong growth, excellent customer satisfaction and industry leading customer loyalty. There is an increasing demand for an intuitive and powerful CXP solution, that enables businesses to take full ownership of their customer experience and marketing processes in-house. Brands want to be agile and act on customer behaviours without being fully dependent on outside agencies and consulting firms, something that Voyado supports and that distinguishes the company from its competitors.

Johan Bäckarlin, CEO at Voyado, commented: “By partnering up with Verdane we’ll be able to faster scale our business internationally. We want to continue to scale to offer global e-commerce and consumer brands the intuitive experience for which our platform has become known. When using Voyado, businesses see an increased retention rate, an increased lifetime value, and an increased revenue per customer to name a few of the benefits. We already have customers across Northern Europe and in Canada, and our successful model works just as well in Europe and North America as it does in the Nordics.

We are pleased to bring on an investor with a strong track record in supporting tech and digital consumer companies, and that has helped other global SaaS companies grow internationally. Together with our existing partner Novax, we look forward to working closely with the Verdane team as we all embark on the next exciting phase of growth for Voyado.”

Pål Malmros, Partner, at Verdane commented: “At Verdane we’ve had the opportunity to evaluate the business impact of Voyado’s Customer Experience Platform up close, as several of our innovative global e-commerce companies, including CAIA Cosmetics and Desenio, use the platform. Voyado is perfectly positioned to capitalise on the rapidly increasing focus on customer experience and personalisation amongst e-commerce and retail brands. With 30 software businesses and 25 digital consumer businesses in our portfolio, the Verdane team is optimally suited to help Voyado continue to scale its operations across Northern Europe, and we are looking forward to work closely together with Johan, his team and the Novax team on this journey.”

About Voyado

Voyado is a Swedish Customer Experience Platform with a sole focus on e-commerce and retail – that holds six major features under the same hood. It allows brands internationally to collect and segment all customer data, work with churn scoring, marketing automation and omnichannel communication, and work effectively with unified commerce. Voyado has its headquarters in Stockholm. The company has 125 employees and customers in all the Nordic countries, the UK, the Netherlands and Canada.

About Verdane

Verdane is a specialist growth equity investment firm that partners with tech-enabled Northern European businesses to help them reach the next stage of international growth. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy behind three core themes; the Digital Consumer, Software Everywhere and Sustainable Society. Verdane funds hold more than €3bn in total commitments and have made over 120 investments in fast-growing businesses since 2003. Verdane’s team of over 80 investment professionals and operating experts, based out of Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled businesses in Northern Europe.

More info:


Press contacts:

Jennie Gerum, CMO


+46 70 509 12 60


Pål Malmros, Partner


+46 70 268 65 16


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