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The Black Friday report 2020

November is a huge month for retailers since the majority joins Black Friday. In recent years, it’s gone from just being Black Friday to retailers offering discounts all of black week. Some retailers and brands are taking it even further and offer discounts the entire month.

Whichever way you do it, one thing is for sure – the phenomenon Black Friday continues to grow bigger. And it’s safe to say that November is now equally as important for retailers as December.

But what are the results from 2020 in total and where do you stand in comparison? We know you are wondering, so we worked fast! We analyzed the behavior of 2 181 997 end-consumers in Voyado – and here are the results.

Black Friday report – benchmark your numbers Download guide



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