News 1 min read

The Black Friday report 2020

November is a huge month for retailers since the majority joins Black Friday. In recent years, it’s gone from just being Black Friday to retailers offering discounts all of black week. Some retailers and brands are taking it even further and offer discounts the entire month.

Whichever way you do it, one thing is for sure – the phenomenon Black Friday continues to grow bigger. And it’s safe to say that November is now equally as important for retailers as December.

But what are the results from 2020 in total and where do you stand in comparison? We know you are wondering, so we worked fast! We analyzed the behavior of 2 181 997 end-consumers in Voyado – and here are the results.

Black Friday report – benchmark your numbers Download guide

Published:

Share

Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

Start your free trial tour