Email benchmarks and statistics for e-commerce and retail

You wanted to know how your campaigns are doing?

We’ve got you – here are the average campaign stats!

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See all the stats and numbers in the latest shopping index 2022

In this year’s edition, you can expect to see numbers like:

  • Click rates in abandoned cart emails
  • How shopping frequency, average receipt, and products per purchase have changed in 2022
  • The numbers of emails and text messages sent in different industries
  • How return rates have changed
  • Country-specific differences in shopping behaviors


Explore the customer experience cloud

Voyado and Apptus joined forces at the beginning of 2022 to become the ultimate solution for personalization and relevance in all channels. The merger made it possible for e-commerce companies and retailers worldwide to engage their customers, elevate the shopping experiences, and evolve their own brands.


Omnichannel communication that increases customer engagement


Instantly more relevant site and shopping experiences


Want to benchmark more audiences?

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Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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