average reciept increase44%
With unorganized data, NetOnNet couldn’t decipher who their customers were. They needed a membership club to collect data and create profiles on their customers and ultimately increase brand loyalty and retention.
Due to the lack of information on their customers, communication was impersonal and general offers were sent to everyone, regardless of who the customer was or what they’d previously purchased. It was very time-consuming to create reports of which items sold best and what customers wanted. The purchasing department needed a better analytical tool to assess what would optimize sales.
Voyado gives us the ability to quickly act on customers insights and successfully create great customer experiences.
Due to Voyado’s similicity in integrating with other platforms (POS and e-commerce, etc.), NetOnNet’s IT department were able to start working immediately on importing their data and enriching customer profiles.
To analyze sales and customer behaviors, NetOnNet now make reports on a quarterly basis by category (TV, Photo, Gaming etc). The reports show purchases, returns, interest in each product etc. This information is valuable to the entire company, for example the purchasing department who can base their upcoming purchases on these insights.
With the data gathered in one place, (including lifestyle data from Bisnode), NetOnNet could start to understand who their customers are and based on this they could create segments, for example by age group and marital status.
Communication could now be as personalized as they wanted, from communicating to their entire customer base to targeting one customer at a time. For example, who has a garden and would appreciate lawnmower offers?, or who recently purchased an iPhone XR and might be interested in protecting it with a case? In addition, Voyado’s easy-to-use marketing automation tool has also been set-up to continuously manage personalized customer journeys without the marketing team having to lift a finger.
Read more: Everything you need to know about marketing automation in retail
NetOnNet can finally answer the question: “Who are our customers?” With audiences more targeted, engagement levels are much higher and open rates have nearly tripled. Voyado’s solution has doubled NetOnNet’s conversion rates. They’ve also found that members often buy more items and generally for a higher value.
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Before Voyado, Soft Goat had a complex CRM system where even the simplest tasks were very time consuming. “[…]We knew we needed a new platform that could serve all our marketing needs while also being user friendly.”Read case
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A new home
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Boosting their customer experience
Read about how Vitaminstore saw a 50% increase in email campaign revenue in less than 2 months after implementing Voyado.Read case
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Speeding up the processes
Cykloteket is one of the largest retail chains in Sweden for cyclist. When it was time to choose a new CRM system to optimize their marketing, Voyado stood out after an extensive review of the major platforms out there.Read case
Enhancing their performance
How Hälsokraft grew their loyalty program while at the same time reduced member recruitment cost by 85%Read case
How NetOnNet doubled their conversion rates in one year with the help of Voyado.Read case
Kjell & Company
Watch this video to hear all about Kjell&Co’s journey with Voyado and how they adapted to the Corona virus pandemic by acting quickly. Using marketing automation helped them save both time and resources in a crucial time for any retailer.Read case
New ecommerce record amidst the coronavirus crisis
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The next chapter
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The perfect fit
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