Customer Case

Speeding up the processes

in open rates

50%

click-through rates and conversions

Higher

of time saved with marketing automations

A lot

The problem

When Cykloteket was on the hunt for a new CRM system to optimize their marketing, speed up the processes and ensure a streamlined experience for customers, Voyado stood out among other big platforms.

“We did a pretty extensive review: looked at all the major CRM systems – and of course we looked at the Voyado platform, the interface, the price, and the other customers,” says Pontus Ericsson, Vice President at Cykloteket.

We were up and running in two or three months and we had great support – both from the product owners but also the product specialists.

– Pontus Ericsson, Vice President at Cykloteket

The solution

The implementation of Voyado went smooth and quick, and Cykloteket felt that they got the help they needed along the way. 

“We were up and running in two or three months and we had great support – both from the actual product owners but also the product specialists that gave us great things to think about. That helped us in our marketing process a lot,” says Pontus Ericsson.

Today, Cykloteket has all its customer data in one place – a place that’s easy to organize and easy to access – which makes every marketing process smoother.

“Whether it’s creating an email, doing posts for social media, or planning a physical event, we can take guessing out of the equation since we have real customer data to support us,” says Max Svanberg, Marketing Manager at Cykloteket.

Automation allows us to get more personalized communication out to our customers without having to put in the extra hours.

– Max Svanberg, Marketing Manager at Cykloteket

The results

Since Cykloteket started using Voyado and the marketing automation engine, their processes have become a lot easier – and less time-consuming. They create all emails on the platform and get customer insights to improve social media and physical events.

“The personalization we use in our emails can also be applied to our automations. One of our limiters is often the time it takes to do everything, so working with automation allows us to get more personalized communication out to our customers without having to put in the extra hours,” says Max Svanberg.

Cykloteket has seen that the more they adapt the content and personalize the emails, the higher the open rates, click-through rates, and (most important!) the conversions.

“We sometimes have up to 50 percent in open rates. That’s something that we can’t achieve by delivering a general message to everyone,” says Max Svanberg.

Are you looking for a way to organize your customer data and optimize communication campaigns, to get truly personal with your marketing? Get in touch today to book a demo!

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