Building a successful loyalty program
revenue growth compared to last year10%
increase in purchases (member vs. non-member)35%
Time to get personal
Before Voyado, Hageland couldn’t do much more than offer discounts to their customers. But they had a vision. They wanted to communicate more personally and effectively with their audience, and to do this, they needed knowledge about the people shopping with them. With Voyado’s CXP solution and Oculos as a partner, building and developing the strategy around the new concept, Hageland has gone from a traditional customer club to a loyalty program with a reward program. This means that they can collect, quality-assure, and utilize all customer data in one place. And thanks to that – personalize and automate customer communication in several channels.
“We use data and analysis in a completely different way than before. Now we can evaluate messages in email and SMS, and make relevant decisions based on facts and insights,” says Øyvind Krohn, General Manager at Hageland.
We use data and analysis in a completely different way than before. Now we can evaluate messages in email and SMS, and make relevant decisions based on facts and insights.
When customers become loyal
At the beginning of 2021, Hageland had 350 000 members in their customer club. Since introducing the loyalty program Mitt Hageland in May 2021, they have recruited 200 000 new, active members! And with more loyal customers come more sales.
”The member sales have increased from 10 to 60 percent after introducing the reward program, and on average, loyalty members shop for 35 percent more than non-members,” says Øyvind Krohn.
So, what’s the success factor behind Hageland’s loyalty concept that they’ve created in close collaboration with Oculos? First of all, it’s easy to become a member since the recruitment is done smoothly via a payment terminal or SMS. The loyal customers then get reward points with every purchase (plus a variable, campaign-based bonus). Twice a year, the reward vouchers are sent out by email and so far, Hageland has seen that the vouchers have over 50 percent conversion after the first reward period. This shows that members of the loyalty concept “Mitt Hageland”, understand the value of being loyal. And more benefits will come.
”For 2022, we will create even more value for the customers. We will introduce reward points for performed activities, like sharing content on social media. If you, for example, cut the hedge and send in a picture, you will get extra points,” says Øyvind Krohn.
The member sales have increased from 10 to 60 percent after introducing the reward program, and on average, loyalty members shop for 35 percent more than non-members.
Better experience, greater growth
Thanks to Voyado, Hageland has all its customer data in one, easy-to-use platform. And thanks to the strategic minds at Oculos that helped implement the reward program, they can send targeted advice and inspiration to customers – which creates a desire to buy. They can also steer traffic to specific periods during the year, which makes it easier to coordinate and plan upcoming campaigns and activities.
“Compared to last year, we can see a big difference in revenue with a 10 percent growth. We’re definitely satisfied!” says Øyvind Krohn.
See more stories
Read as many customer success stories that you want – they’re all different.
Taking a leap into the future
Home decor and kitchenware giant Cervera shares their CRM journey, from unorganized data and slow processes to increased sales and email engagement. Hear Marketing Director Erika Dalle and Head of Development Andrew Golrang tell us about their incredible results!Read case
Improving the customer experience with Voyado CXP
Before Voyado, Happy Angler struggled a bit when it came to communicating efficiently in a personal and relevant way. They needed an efficient platform that could handle what they were aiming to give their customers.Read case
Scaling up customer retention
When it was time to work in a more personal way with their customers, Bubbleroom’s team knew they needed to implement a new CDXP platform. The choice landed on Voyado because of its user-friendliness, anyone in their organization could go in and learn it in a matter of hours.Read case
Expanding into new markets
Before Voyado, Soft Goat had a complex CRM system where even the simplest tasks were very time consuming. “[…]We knew we needed a new platform that could serve all our marketing needs while also being user friendly.”Read case
Increasing full price shoppers with Voyado
“Everything is easier now! We can be super flexible and come up with ideas in the morning and act on them the same day. That would’ve taken several days before.”Read case
A sustainable solution
“With the growth of Didriksons e-commerce, one thing we knew, was that we needed to communicate with our customers in a personal way. If we didn’t, we would risk losing them”…Read case
A new home
“Voyados’ user-friendliness was really appealing, as anyone in our organization could go in and use it. The structure of Voyado has been really well thought out and planned, with the user in mind. You can quickly connect marketing automation with emails and follow up and act on results”Read case
A new addition
Leading children’s retailer Polarn O. Pyret is strenghtening their customer relationships with Voyado.Read case
Boosting their customer experience
Read about how Vitaminstore saw a 50% increase in email campaign revenue in less than 2 months after implementing Voyado.Read case
New ecommerce record amidst the coronavirus crisisRead case
Speeding up the processes
Cykloteket is one of the largest retail chains in Sweden for cyclist. When it was time to choose a new CRM system to optimize their marketing, Voyado stood out after an extensive review of the major platforms out there.Read case
Enhancing their performance
How Hälsokraft grew their loyalty program while at the same time reduced member recruitment cost by 85%Read case
How NetOnNet doubled their conversion rates in one year with the help of Voyado.Read case
Kjell & Company
Watch this video to hear all about Kjell&Co’s journey with Voyado and how they adapted to the Corona virus pandemic by acting quickly. Using marketing automation helped them save both time and resources in a crucial time for any retailer.Read case
New ecommerce record amidst the coronavirus crisis
Over the years the physical stores have been the focus, while the ecommerce was growing slowly. But things would soon take a turn. With the /../Read case
The next chapter
How Akademibokhandeln – the Loyalty Program of the Year, transformed their CRM workflow with Voyado.Read case
The perfect fit
Scorett’s journey to organized data and optimized communication with Voyado.Read case