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Black Friday guide

2020 has been a different year in so many ways. And this year's Black Friday will be no exception.

The Black Friday Guide

How do you plan your Black Friday strategy during a pandemic? It’s not easy. That’s why this is the Black Friday guide you need.

When you think of Black Friday, you probably think of long lines, people rushing through the door, pushing and shoving to get to the best deals first. So how will it possibly work during a pandemic? With socially distanced queues?

This guide will give retailers tips on:

  • Finding the right channel for your communication
  • How not to work in silos
  • Getting the segmentation right
  • A few more things to try

How do you plan for Black Friday during a pandemic?  Download guide

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