By Malene Birger increased full-price shoppers by 109%
Danish fashion brand, By Malene Birger, uses marketing automation to communicate with customers at all stages of their lifecycle. Also to track them in real-time and make sure they stay loyal. Since launching their onboarding automation, they have increased full-price shoppers by a whopping 109 percent!
Polarn O. Pyret sees open rates around 50%
Polarn O. Pyret, a Swedish childrenswear brand, mainly works with marketing automation to enhance the customer experience – and several automations exist to strengthen their sustainability work. Overall, the automated emails are opened frequently and for their “aftercare” emails, the number can be as high as 50%.
Read more: Why you should get started with marketing automation for e-commerce
Panduro re-engaged 4% of churning customers
Panduro, a market leader in hobby materials in Europe, has automations for every step in the customer lifecycle. In May 2020, they launched a “we miss you” automation to re-activate customers that haven’t shopped within 23 months. So far, 4 percent of the churning customers have been re-activated!
3 marketing automation case studies
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Want to know how these brands set up their marketing automation workflows, why they work with specific automations, and what results they have seen? Download the full case studies for free, right here!
