By Malene Birger increased full-price shoppers by 109%
Danish fashion brand, By Malene Birger, uses marketing automation to communicate with customers at all stages of their lifecycle. Also to track them in real-time and make sure they stay loyal. Since launching their onboarding automation, they have increased full-price shoppers by a whopping 109 percent!
Polarn O. Pyret sees open rates around 50%
Polarn O. Pyret, a Swedish childrenswear brand, mainly works with marketing automation to enhance the customer experience – and several automations exist to strengthen their sustainability work. Overall, the automated emails are opened frequently and for their “aftercare” emails, the number can be as high as 50%.
Read more: Why you should get started with marketing automation for e-commerce
Panduro re-engaged 4% of churning customers
Panduro, a market leader in hobby materials in Europe, has automations for every step in the customer lifecycle. In May 2020, they launched a “we miss you” automation to re-activate customers that haven’t shopped within 23 months. So far, 4 percent of the churning customers have been re-activated!
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