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Guides, videos & webinars

In this guide, you will find out how to use data to improve ROI on marketing, which 5 mistakes to avoid for Customer engagement success, which KPIs to track to engage existing customers and gain new ones and more..

Posts

Shopping behaviour stats all retailers should know in 2023

Meet the brand-new Voyado shopping index—a report that covers how consumers behave in today's world of all-time-high inflation, increased cost of living, and the remnants of a pandemic. Where do they shop, how do they spend their money, and what do they expect from brands? Read this blog post for…

5 Black Friday mistakes to avoid

The shopping event of the year is coming closer, and it's crucial that your planning is solid and good. Let us introduce you to some of the biggest (and most common!) Black Friday faux pas—so you can easily avoid them.

Spend optimization - decrease ad spend by using pre-filtering

In a world where ads are playing a huge role in your brand's success, the following sentence should be music to your ears. There is a way to decrease ad spend and still be even more relevant in your ads! Continue reading this blog to learn how pre-filtering will help…

How to optimize Christmas sales

November and December might be the most important months of the year to grab the customer’s attention. Starting off with Black Friday and immediately after is when people start planning their Christmas decorating and more importantly – gift purchases. Below are our top eight tips for how to optimize Christmas…

How to work with NPS scores

What is NPS Scores, and how can you use it? Continue reading to find out!

The Top Loyalty Program Benefits for Retailers in 2025

Loyalty program benefits go beyond rewards. Learn how to increase customer loyalty, engagement, and profit with a successful loyalty program strategy.

How to Define Omnichannel Retail in 2025: Strategy, Benefits, and Examples

Learn how to define omnichannel retail and connect online, mobile, and brick-and-mortar stores to improve customer experience and loyalty.

How to reduce customer returns (without hurting the experience)

Returns are one of the retail industry's biggest challenges, both online and in-store. Each return is a failed affair, both for the company and the customer. Not only is it expensive for the company: returns have a hugely negative impact on the environment.

The customer lifecycle

By understanding the different customer lifecycle stages, you're building a solid platform for a longterm relationship with your customers.

How to get started with A/B testing

A/B testing what your customers respond to is a crucial step in your email marketing communication. There are many different kinds of tests you can do to make sure your messages hit the mark every single time, but a simple test to start out with is the A/B test –…

Optimize your marketing to reach each generation

One of the most important things to consider when it comes to marketing to each generation is segmentation and how purchase behavior and preferences vary by generation. There are a lot of stereotypes out there; older people don’t shop online, young people return most of their purchases etc. But what…

Love at first sight (how to succeed with customer onboarding)

In retail, first impressions are everything, and it's difficult to change a negative one. Giving the customer the best potential on-boarding experience is crucial in securing their future loyalty.

How to target generation Z (24 and younger)

If Generation Z, the younger generation, is in your target audience, there are a lot of things to think about. They are used to everything happening fast and they don't wait. For anything.

Get ahead with AI in retail

Never lose an opportunity or a customer. Voyado's approach to AI in retail is to help CRM- and Loyalty managers reach the goal of getting the right person the right message, at the right time, on the right channel. A promise as old as CRM. Hit the ground running with…

Marketing Automation in Retail: Strategy, Tools & Examples

Explore what marketing automation in retail really means, plus tools, workflows, and strategies to improve campaigns, reduce costs, and boost engagement.

Show your true colors (brand value)

Never before have your brand value mattered so much to customers as it does today. Build an emotional connection between your brand and customers by being transparent about how your products are made, how you do your part for the environment, and how your products are recycled

Use Google- and Facebook Lookalikes to attract like-minded shoppers

When it comes to attracting new customers, there is no need to reinvent the wheel. Through behavioral and contextual data, you already know which of your customers are attracted to certain products. This can be used to target and attract like-minded consumers with Google and Facebook lookalike audiences.

Retailer, test yourself – How much do you know about your customers?

Customers expect highly personalized communication to stay loyal to a brand. And for you to do that, you need to know the customers pretty well. Let’s find out what you know – and don’t know – about the people who determine your brand’s success!

How to effectively measure and use all your retail data

Measure retail data smarter with the right metrics. Learn how to track foot traffic, sales trends, and customer behavior to drive real growth.

8 boxes to check before choosing your retail loyalty solutions

You understand the benefits of using retail loyalty solutions – and now you need to decide which one to choose. It’s a pretty important decision, so make sure you have all your ducks in a row when it comes to choosing!

Create retail campaigns to increase sales in retail

How do you create the best campaigns to increase sales in retail? It’s a big question you ask yourself as a retailer. In this post we’ll give you all the information you need – in order to set up the foundation of a successful retail campaign. Intrigued? Keep reading!

How to increase customer lifetime value in retail

Turn every transaction into a lasting relationship. Learn how CLV insights help retailers boost loyalty, revenue, and retention with Voyado.

Prevent customers from leaving with predictive churn scoring

Discover how predictive churn scoring helps retailers identify at-risk customers early and take action to reduce churn. Learn how to keep more customers loyal and engaged.

The importance of great deliverability

When you send an email from your CRM to the recipient, it goes on a journey – which determines who it gets delivered to. In this post, we're describing the email journey the best way we can.

How to keep a clean email list

Keeping a clean email list shouldn't be that hard, right? But sometimes the urge of having a large list takes over, and you go quantity before quality. This post talks about the importance of doing it the other way around: quality before quantity.

Increase ecommerce sales and customer satisfaction through a loyalty program – tips from a brand leader

How do you create, or re-launch, a loyalty program that increases e-commerce sales and customer satisfaction? Åsa Axelsson, CRM Manager at Swedish kid's clothing brand Polarn O. Pyret, gives us her concrete tips and the success factors behind their updated loyalty program – which they launched in 2017. Keep reading…

Changes in shopping behavior during corona

There’s no doubt that the corona pandemic has taken its toll on retail, and the state of the economy as a whole. Now that we are facing a second wave, we thought it was appropriate to share our findings on how the shopping behavior during corona changed this spring. This…

SMS marketing in retail is booming – increase conversion and gain on opportunity to win sales

Did you get an SMS from a retailer this week? Did you open and read it? Clicked through much? We know the majority of people can say check, check, check. When knowing this, the question is: why aren’t more retailers working with SMS marketing? You are obviously missing out on…

Shopping behaviors in 2020 – Insights from the Voyado Index

Our yearly Index report is something we take pride in. A lot of retailers really appreciate this report, which is based on purchase data from five million active customers! We want to share this information with as many as possible, so here is the full report on shopping behaviors 2020.

Retailer–this is how you increase the ROI of your marketing budget

It doesn’t matter if you have the best products on the face of the earth if no one knows about them. Your potential customers need to hear about you and your awesome products, and they need to feel like your brand is one that they're connected to. And there are…

Definition and importance of customer retention in retail

Are you constantly on the hunt for new customers and spend serious cash doing it? Frustrated that customers don’t come back to buy again? First of all, you’re not alone. Second, shifting focus to retaining customers is the way to go. But do you know why is it so important?…

Customer Retention Strategies: 8 Ways Retailers Can Retain Shoppers

Discover 8 customer retention strategies that help retailers retain existing customers, increase lifetime value, and build a loyal customer base.

How customer satisfaction affects retention

It might seem like a given – that satisfied customers become repeating customers. And yes, of course, satisfaction affects retention! But there’s more to the story than just sending a happy customer off from your online or brick and mortar store and expect them to come again. Behind high customer…

6 secrets to create customer loyalty in the retail industry

Customer experience, loyalty, and retention are all closely related. You can’t have one without the other. A dissatisfied customer won’t become loyal, and you can’t reach high customer retention without having loyal customers. And we know it’s a jungle of different approaches out there on how to get your customers…

What is retail brand loyalty?

There’s a lot of loyalty talk in retail, right? And brand loyalty is no exception. But what is loyalty when it comes to a brand? And what is the difference between customer loyalty and brand loyalty? We’ll get into it all, promise. Just keep reading.

Loyalty marketing – how and why it matters

Learn how to build lasting customer relationships with loyalty marketing. Discover strategies, examples, and tools to create a loyalty program that drives retention and long-term growth for your retail brand.

5 unique ways to build customer loyalty for retailers

Every retailer wants it, and the majority has some sort of plan to build customer loyalty. And to be honest, there is a lot of talking and writing about how to reach loyalty that is pretty much all the same. That’s why we've gathered the best strategies to build customer…

How to improve retail customer experience and the importance of it

Your products are great, you might have cool influencers to promote them, and you are getting a lot of traffic from new customers to your site or store. So, you might sit back and relax and think your brand is hyped enough to take care of business from now on,…

Retail loyalty program – a comprehensive example and concrete tips

No one can argue with the fact that a retail loyalty program is one of the most effective ways to reach customer loyalty. With that said, you can’t just whop up a loyalty program in a heartbeat and think it’s going to work. You need strategies, knowledge about your customers,…

3 ways to improve onsite personalization

Discover 3 high-impact onsite personalization tactics that boost conversions, increase loyalty, and turn website traffic into real revenue.

5 marketing automation trends

What are the biggest marketing automation trends in 2021? Well, marketing automation per se seems to be a trend since it’s pretty much what all retailers talk about. But if we are to boil it down and talk about the things that are important and successful in 2021 when it…

How Retailers Create Effective Marketing Automation Workflows

Learn how to build a high-impact retail marketing workflow in 6 steps. Automate campaigns, personalize content, and save your team hours.

5 smart ways to power your marketing automation strategy

So, you’re into marketing automation? Go you! It’s the absolute best way to go if you want to create personalized customer experiences – that pretty much run themselves. But it’s the same with MA as it is with pretty much everything in marketing – you need well planned strategies to…

Shopping behaviors in 2021 – e-com and retail customers spend 28% more in 2021

The Voyado Index has become a very important report for e-com and retail businesses to benchmark their numbers. This year is no different! This Voyado Index is based on aggregated and anonymous data from 16 million purchase occasions – comparing shopping behavior from January 1st to March 31st 2020 to…

How to use a CXP – segmentation and building customer experiences

A Customer Experience Platform is a must have for e-com and retail businesses – because the customer experiences you provide is crucial in order to grow! But what does it do, and what kind of experiences can you provide through a CXP? Keep reading and you’ll find out!

What the iOS 15 update will mean for email marketing

Worried about the Mail Privacy Protection update? It has been written about as the “death of emails”, but that is not the case at all. We call it a new beginning – a beginning of you being forced to segment, be relevant, and personal in your emails to increase the…

Effective advertisement – increase sales through targeted ad campaigns

Ads on social media and Google are pretty much standard for brands today. But how relevant are you, really? And we get it, the issue is time. You might not have time to create tons of different ads. But there is a way for you to create segmented lists and…

Efficient traffic acquisition through bid optimization

Every brand use ads in some form to do things like increase traffic to their site, convert new customers and re-engage customers who haven’t shopped in a while. And if you are familiar with bid optimization, you know it’s a great metric to reach your goals! In this blog post,…

3 retailers succeeding with marketing automation

Retailers who master marketing automation don’t just engage customers—they drive real revenue. Get a sneak peek at how By Malene Birger, Polarn O. Pyret, and Panduro use marketing automation to grow their businesses. And hey, download the full case studies for all KPIs, tips, and tricks!

Recover lost sales with a shopping cart abandonment tool

Around 75% of people leave products in their cart without finishing the purchase. Here’s everything you need to know to craft emails that’ll bring those abandoned carts back to life and keep your customers coming back for more.

Stay on top of legal updates and succeed without third-party cookies in e-commerce and retail

At this stage, it feels like the removal of third-party cookies, Schrems II, GDPR regulations, and new data regulations are all over the place. It can be hard to keep up, so this blog post is here to help you out! Read along about the latest legal updates, the removal…

How fashion brands in the UK can style up their marketing with automation

Fashion marketing is all about staying on top of style trends and matching them to the target markets through creative, highly personalised advertising. Sales channels are no longer restricted to brick-and-mortar and eCommerce.

The Future of the UK Fashion Industry: Six Trends You Can’t Ignore

Explore 2025 UK fashion industry trends and learn how fashion brands can adapt to consumer behavior, sustainability, and technology.

See how your sales data compares

Want to see how your data compares to average figures across the industry? Check out the stats in this post to see where your numbers land. We gathered data across Health and Beauty, DIY and Home Improvement and Fashion and put it together so you can gauge how your brand…

Avoid these 5 common mistakes retailers make

In this blog post, we outline a few common pitfalls. Since 2005, we have been working to create the best CXP for omnichannel retailers, but let us be honest, we have found ourselves in, and climbed our way out of many of these pitfalls along the way. So, we are…

The ultimate framework for better customer engagement

In this blog we share the ultimate framework for customer engagement based on the actions that have really paid off for the brands we work closely with. We outline which KPI’s to track and how to really make sure your Customer Engagement is on-point. For customer engagement leaders, e-commerce and…

Online Merchandising Explained: What It Is And Why It Matters

Learn what online merchandising is, why it matters, and how AI helps e-commerce retailers boost sales, improve the shopping experience, and build customer loyalty.

Bygghemma group redesigns its web stores using AI

The Nordic region's largest online provider of home improvement products, Bygghemma Group, reinforces the focus on artificial intelligence to manage its stores' 400,000 products, 120 million visits, and 1.7 million orders per year.

Three lessons from IKEA’s AI-driven online growth

Jonas Hessler, Former Global Web and e-commerce Digital Manager, IKEA, oversaw the development of IKEA’s online presence from a basic, catalogue approach to a booming, 30 market e-commerce operation attracting 2.3 billion visitors per year, and growing revenue by 50% year on year – reaching sales of €2.6 billion in…

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Resources

Here we’ve gathered some useful resources to help and inspire you. We happily share our knowledge and insights in our blog, guides and webinars.

Blog

Stay ahead in retail with Voyado's blog—your go-to source for strategies on customer loyalty, AI-driven product discovery, intelligent site search, and maximizing retail media opportunities

Customer cases

We know the perks of our platform — but of course, we want you to be as familiar with them. That’s why we let our customers share their Voyado journey and the success that comes with it.

Guides, webinars & videos

Learn something new! Invest some time in reading one of our guides or our webinars and videos that are filled with all the knowledge about customer loyalty that we’ve gained from working with our retail customers for years.

About Voyado

We're all about empowering every retail brand to build strong, long-lasting relationships with their customers. In a world where personalized communication and tailor-made experiences are the name of the game, we're dedicated to changing how businesses connect with their audience. Through the power of AI, we're turning every interaction into…

Voyado CXP for retail - Platform overview

Voyado partners

Marketing Automation Platform for Retail

SMS marketing for e-commerce

Loyalty Platform for Retail

Purpose-built for retail with native loyalty features and AI trained on real retail data, so the next best action is always spot on.

Customer data platform for retail & e-commerce

Insights and reports

Campaign management platform for retail

Legal

Ethics

Cookie policy

Engage – Product Specific Terms

Elevate – Product Specific Terms

Customer cases

Akademibokhandeln's new chapter

Akademibokhandeln is the leading bookseller in Sweden. Their customer club started in 2015 and quickly grew to over two million members and won Loyalty Program of the Year in 2019 at Sweden’s Retail Awards. They needed a platform that could match their ambitious expansion plans that could also be easily…

Hälsokraft's enhancing their performance

Hälsokraft was founded in 1993 and is today one of Sweden’s leading retail chains for health food and supplements, with more than 60 stores throughout the country. In 2018, Hälsokraft underwent a major transformation towards the omnichannel experience that today’s customers have come to expect. To achieve this, it was…

NetOnNet improves conversion with Voyado

NetOnNet was founded in 1999 with a focus on ecommerce, and quickly became one of the largest retailer of home-electronic sales in Sweden. Before Voyado, the CEO of NetOnNet called a meeting to ask, “Who are our customers?”. When no one knew the answer, a sustainable solution that could be…

Scorett's perfect fit

Scorett is one of the biggest shoe chains in Sweden with over 95 stores and ecommerce since 2011. They’ve always been focused on customer service, but to grow, the goal was to create a seamless experience between the physical stores and ecommerce, thereby getting more ominichannel customers. With a growing…

Didriksons - A sustainable solution

Didriksons was founded in 1913 in Sweden, with a vision to protect the fishermen working on the rough sea. And ever since then, the company has continued to establish itself as Scandinavia’s leading jacket brand! Today, they have physical resellers all over Europe—and strong, growing e-commerce.

Nordic Nest - A new home

Nordic Nest was founded in 2003 with the ambition to become the go-to place online for customers to find Scandinavian designs for their home. As a pure e-commerce, Nordic Nest has made it a priority to always be customer-focused and to help everyone design a home they can be proud…

Soft Goat - Expanding into new markets

Soft Goat is a premium fashion brand specializing in cashmere garments. With one flagship store in Stockholm, the brand is otherwise mainly focused on their ecommerce business. “Soft Goat’s business idea is to make cashmere accessible for everyone. By not having any retailers we are able to keep the price…

Bubbleroom - Scaling up customer retention

Bubbleroom was founded in 2005 as an online fashion retailer and is now one of Scandinavia’s largest e-commerce sites. They have a clear vision of becoming the obvious destination for luxurious, glamorous, and feminine fashion.

Dutch fashion retailer The Sting creates a better omni channel experience

The Sting is a Dutch fashion retailer with multiple brands under their umbrella.

Cervera - taking a leap into the future

Founded in 1987, Cervera is a leading retailer of high-quality kitchenware products and home decor in the Nordics. They have an online-first strategy with a rapidly growing online business, yet around 70 physical stores all over Sweden.

How Happy Angler is improving the customer experience with Voyado CXP

Happy Angler is one of the leading North European fishing stores with fishing products and marine electronics for both beginners and more active fishers. They are operating in four markets – Finland, Sweden, Russia, and one global site. The Happy Angler online store is available in four different languages, and…

Hageland is building a successful loyalty program

Hageland is a garden center chain in Norway, with 104 branches nationwide. Each garden center has its own charm and expertise and is handled by independent plant and flower professionals. But all garden centers have two things in common: good product quality and strong customer focus. Hageland knows that knowledge,…

How Panduro re-engaged 4% of their churning customers using a “we miss you” automation

Panduro was born through sheer creativity and opened its first store in Denmark in the mid-1950s. Today, Panduro is a market leader in hobby materials in Europe, with an online shop and 103 stores in six countries that offer everything for anyone who loves to create with their hands.

How Polarn O. Pyret strengthen their customer loyalty and sustainability work with automations

With the desire to make comfortable, high-quality clothing that allows children to be children, Polarn O. Pyret was founded in 1976. Since then, they have designed clothes to be loved, worn, and handed down through generations – always with sustainability in mind.

How By Malene Birger increased full-price shoppers by 109% using an onboarding automation

Founded in 2003, By Malene Birger is a Danish fashion brand devoted to the contemporary bohemian style – delivering long-lasting investment pieces with a conscious approach. By Malene Birger is a renowned name on the international fashion scene and is being sold online and in stores worldwide.

Power: ”90% of all CRM-related sales come from marketing automation”

POWER started its journey in Denmark, where the first store was opened in 2015. Today, the business is blooming in all Nordic countries, with a strong focus on B2B and B2C. The approach is straightforward: to be an electronic retailer for everyone. Every purchase should be a positive experience for…

Love Stories' new approach to the customer journey

By rejecting the traditional marketing funnel, and instead looking at how the customer journey mirrors the stages of a relationship, Love Stories have succeeded in meeting customers where they are, with the right messaging and a genuinely appealing offering.

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